Without a huge box to worry about, Apple can shave a few pennies (per unit) in production — and a few more by virtue of an increased product density (i.e., more goods in smaller spaces). Additionally, the ease of moving inventory, from warehouse to retail, will probably be a cost-cutter as well.

So as far as end-to-end solutions go, this move makes cents. ;)

…there is some psychological effect going on here… for some reason, the small box makes me think these software packages aren’t as “valuable” as their big-boxed counterparts. I know… it’s dumb.