Comments on: Wired News: “Steve Jobs’ Best Year Ever” http://theappleblog.com/2006/12/29/wired-news-steve-jobs-best-year-ever/ TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products. Sat, 22 Nov 2008 00:46:08 +0000 http://wordpress.org/?v=2.6.3 By: Todd Baur http://theappleblog.com/2006/12/29/wired-news-steve-jobs-best-year-ever/#comment-90580 Todd Baur Fri, 29 Dec 2006 16:14:45 +0000 http://theappleblog.com/2006/12/29/wired-news-steve-jobs-best-year-ever/#comment-90580 I think it's funny to quote Steve on 2007 being the best year ever. He says that every year! I think it’s funny to quote Steve on 2007 being the best year ever. He says that every year!

]]> By: Neven http://theappleblog.com/2006/12/29/wired-news-steve-jobs-best-year-ever/#comment-90556 Neven Fri, 29 Dec 2006 14:00:25 +0000 http://theappleblog.com/2006/12/29/wired-news-steve-jobs-best-year-ever/#comment-90556 I think we are all getting way too hung up on the "phone" aspect of "iPhone." My hope is that it will be marketed as a communication/organizer device which just happens to do phone calls in addition to well-done IM, music, photos, videos, and possibly video chatting. People would still groan about the lackluster feature set of the "phone" part of it, but Steve could market this as a whole new thing to own and carry around and just ignore the slashdots of the world. There were MP3 players before the iPod, but they were so geekishly marketed as, well, MP3 players. I expect Apple to take a similar device-rebranding approach with the new gadget, which will for the above reasons probably not brag about being a "phone" in its name. And while we're on the whole name thing, Apple can be obvious (Apple Mail? iChat?) but they can also reach for the unexpected (i-Pod? GarageBand, Boot Camp...) I think we are all getting way too hung up on the “phone” aspect of “iPhone.” My hope is that it will be marketed as a communication/organizer device which just happens to do phone calls in addition to well-done IM, music, photos, videos, and possibly video chatting.

People would still groan about the lackluster feature set of the “phone” part of it, but Steve could market this as a whole new thing to own and carry around and just ignore the slashdots of the world. There were MP3 players before the iPod, but they were so geekishly marketed as, well, MP3 players. I expect Apple to take a similar device-rebranding approach with the new gadget, which will for the above reasons probably not brag about being a “phone” in its name.

And while we’re on the whole name thing, Apple can be obvious (Apple Mail? iChat?) but they can also reach for the unexpected (i-Pod? GarageBand, Boot Camp…)

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