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How Apple Thinks

Written on January 04, 2007 by Michael Clark and 6 people have commented

David Sobotta, who was Apple’s national federal sales manager in 2002, writes for The Guardian What Jobs told me on the iPhone. It is an interesting article about how Steve Jobs and Apple think through the viability of a new product line. The article boils down to

So next week, I’m sure we won’t see any kind of tablet computer from Apple. I am 99% confident we will see an Apple phone, with enhanced music capabilities and maybe a few computing features such as email and contacts synchronisation with Macs or through .Mac.

David was my supervisor when I was an Apple Campus Rep back in November 1991 through September 1992. It’s amazing how memories of things 15 years ago can fly into your head. And how small the Internet makes the world.

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  • Thoughts, Apple style! at electric weekend on January 4th, 2007 at 7:43 am

    [...] With MacWorld just around the cornerI came across this interesting article about phones and tablets. Will the much fabled iPhone appear?(via) [...]

  • Apple Tablet Doubtful. Ever. at The Apple… on January 4th, 2007 at 11:03 am

    [...] Since I unwittingly duplicated a post that Michael had already covered here, about David Sobotta, I removed that post and have reformatted the ideas I conveyed into this post. [...]

  • ModBook Makes Apple Tablet a Reality at The… on January 4th, 2007 at 2:29 pm

    [...] With all the talk going on here about the low likelihood of a tablet Mac, it’s funny to see OtherWorldComputing and Axiotron announce the ModBook, a modified MacBook in the form of a tablet, which will be officially unveiled on January 9th. Although scant few details have been given, the site offers a couple of tantalizing tidbits of information about the ModBook. It’ll have pen and handwriting recognition, probably via Inkwell; optional GPS (looks like another of Nick’s dreams will be realized); as well as a built-in CD and DVD drive and an iSight camera. It seems it’ll also have a custom designed case made of “aircraft grade magnesium alloy,” making this perfect for the true road warrior. There have been tablet mods before, made by wishful users, but none sold commercially or nailing the functionality people really want for a tablet, both of which it seems the ModBook will have. The official announcement will occur on January 9th*, with a usable demo machine at OtherWorldCompuing’s Macworld booth (S2218, for those lucky enough to be going.) With no pictures yet, it’s hard to know whether this will be the solution everyone’s been waiting for or a bulky hack undesired by even Nick, but they certainly do a good job of making these next few days of anxious anticipation even more unbearable. [...]

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