Apple Store Gets A Facelift
Apple launched a revamped online store on Wednesday, giving it a refreshed look and just the polish it deserves. Product categorization is greatly improved, making it much easier to visually make connections between products and accessories. More emphasis is being put on new and top selling products (taking a cue from Amazon perhaps?), and alot of the tabs and buttons got really big. Navigation has also greatly improved, with an obvious breadcrumb trail at the top of each page.
But overall the store just looks and feels rock solid. It’s big, beautiful and welcoming. I’ve always had issues with the organization (or seemingly lack thereof) and aesthetic of the online store in the past, and have cited it as the weakest part of the Apple online experience. It’s nice to finally see Apple rectify that and make a place where I want to shop even more.
Thame on September 27th, 2007 at 7:13 am
I love it. Lots of big navigation and I think Apple has totally nailed breadcrumbs in their last couple refreshes.
minikperi on December 12th, 2007 at 6:50 pm
I bought a Brenthaven backpack at the same time as my MBP17. It may not be pretty, but it’s very tough, very well padded, and worth every penny. It’s also better looking in real life…
Snoopy on October 2nd, 2008 at 7:55 pm
Yeah, apple needs some breakout. Recently I saw an online apple store, although it’s in Chinese, it did interest me.
http://store.senmin.re1001.com
yarisma on June 28th, 2009 at 10:50 am
pretty, but it’s very tough, very well padded, and worth every penny. It’s also better looking in real life…
zomoyun on June 29th, 2009 at 11:26 am
very tough, very well padded, and worth every penny. It’s also better looking in real life…
Бронислав on October 19th, 2009 at 9:05 pm
Ну точно, как люди говорят, интересное рядом! :)