<?xml version="1.0" encoding="utf-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments on: The Apple Horizon</title>
	<atom:link href="http://theappleblog.com/2008/02/19/the-apple-horizon/feed/" rel="self" type="application/rss+xml" />
	<link>http://theappleblog.com/2008/02/19/the-apple-horizon/</link>
	<description>TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.</description>
	<pubDate>Thu, 08 Jan 2009 13:03:11 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.5</generator>
		<item>
		<title>By: Andrew</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114762</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Thu, 28 Feb 2008 13:36:22 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114762</guid>
		<description>A lot has to happen for that to come true.  Microsoft has to &lt;i&gt;really&lt;/i&gt; screw up to lose massive amounts of market share.  As much as my parents may hate their HP, they won't be buying a Mac any time soon.  They're the buy-on-cost type, and they're &lt;i&gt;used&lt;/i&gt; to Windows.

As for Linux, well, my parents have never heard of it.  I think most people are at the very least vaguely aware that there's some fruit company that makes computers - but Linux?  Never heard of it.

There's the old saying, "You can't teach an old dog new tricks."  I think the corollary is, "After a time, an old dog doesn't want to learn any new tricks."</description>
		<content:encoded><![CDATA[<p>A lot has to happen for that to come true.  Microsoft has to <i>really</i> screw up to lose massive amounts of market share.  As much as my parents may hate their HP, they won&#8217;t be buying a Mac any time soon.  They&#8217;re the buy-on-cost type, and they&#8217;re <i>used</i> to Windows.</p>
<p>As for Linux, well, my parents have never heard of it.  I think most people are at the very least vaguely aware that there&#8217;s some fruit company that makes computers - but Linux?  Never heard of it.</p>
<p>There&#8217;s the old saying, &#8220;You can&#8217;t teach an old dog new tricks.&#8221;  I think the corollary is, &#8220;After a time, an old dog doesn&#8217;t want to learn any new tricks.&#8221;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: rwahrens</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114683</link>
		<dc:creator>rwahrens</dc:creator>
		<pubDate>Tue, 26 Feb 2008 14:54:31 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114683</guid>
		<description>I don't think it's a matter of Apple "selling out".  Apple either will or will not gain enough market share to be a dominant player in the desktop OS market, depending upon what consumers do.

Microsoft will be an element, too.  If they cannot pull the rabbit out of the hat and produce an OS to replace the Vista dog that can really compete with the Mac OS, then people will continue to move to Apple, and eventually, M$ will need to evolve.  I look for them to start spinning off parts of themselves, perhaps as early as three years from now - if they end up buying Yahoo.

What will they end up doing with their OS?  Perhaps continue to produce an Enterprise OS, withdrawing from the consumer desktop entirely.

I would look at independent box makers entering the OS market in a couple of years, especially if M$ brings out another dog that cannot compete technically with the Mac.

I personally believe that Apple will end up the dominant player in the OS market - but with no more than 30 - 45% of the market, with M$ and others, perhaps commercial versions of Ubuntu or other as yet unheard of box maker designed versions of Linux taking up the slack.

In short, a much more vibrant market.  Look for this in ten to fifteen years from now.

As for malware, I believe it'll evolve into a much more targeted type of thing, as the botnets of today are dependent upon unpatched PCs.  Once those PCs begin to die off and are replaced with systems containing operating systems of a more robust type, the botnets will die.  Malware makers will be required to become more focused upon whereever they can find vulnerabilities, which will, I think, require them to be more focused upon specific targets.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think it&#8217;s a matter of Apple &#8220;selling out&#8221;.  Apple either will or will not gain enough market share to be a dominant player in the desktop OS market, depending upon what consumers do.</p>
<p>Microsoft will be an element, too.  If they cannot pull the rabbit out of the hat and produce an OS to replace the Vista dog that can really compete with the Mac OS, then people will continue to move to Apple, and eventually, M$ will need to evolve.  I look for them to start spinning off parts of themselves, perhaps as early as three years from now - if they end up buying Yahoo.</p>
<p>What will they end up doing with their OS?  Perhaps continue to produce an Enterprise OS, withdrawing from the consumer desktop entirely.</p>
<p>I would look at independent box makers entering the OS market in a couple of years, especially if M$ brings out another dog that cannot compete technically with the Mac.</p>
<p>I personally believe that Apple will end up the dominant player in the OS market - but with no more than 30 - 45% of the market, with M$ and others, perhaps commercial versions of Ubuntu or other as yet unheard of box maker designed versions of Linux taking up the slack.</p>
<p>In short, a much more vibrant market.  Look for this in ten to fifteen years from now.</p>
<p>As for malware, I believe it&#8217;ll evolve into a much more targeted type of thing, as the botnets of today are dependent upon unpatched PCs.  Once those PCs begin to die off and are replaced with systems containing operating systems of a more robust type, the botnets will die.  Malware makers will be required to become more focused upon whereever they can find vulnerabilities, which will, I think, require them to be more focused upon specific targets.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114550</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 21 Feb 2008 10:22:18 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114550</guid>
		<description>I really hope not. I like to bathe in the niche market and wouldnt appreciate forking out 4grand on a macbook pro for production if it were as mainstream as dell or the like. Superficial thoughts aside, i am a little concerned if apple did become the dominant provider for the average consumers it may be a new challenge for virus chemists to infiltrate and disrupt was was once a nice safe community of users. Please apple dont sell out. Please! Its like when you find an underground artist and enjoy the music for months then you see it on mtv.....well, you know the feeling.</description>
		<content:encoded><![CDATA[<p>I really hope not. I like to bathe in the niche market and wouldnt appreciate forking out 4grand on a macbook pro for production if it were as mainstream as dell or the like. Superficial thoughts aside, i am a little concerned if apple did become the dominant provider for the average consumers it may be a new challenge for virus chemists to infiltrate and disrupt was was once a nice safe community of users. Please apple dont sell out. Please! Its like when you find an underground artist and enjoy the music for months then you see it on mtv&#8230;..well, you know the feeling.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114513</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 19 Feb 2008 23:37:43 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114513</guid>
		<description>With regards to the Kindle's one-time payment, they do charge you for RSS subscriptions, and they have a limited stable of feeds available, so the model isn't quite as "one-click" as it seems.


With regard to the desire for an all-in-one Apple TV/TiVo/microwave and the subscription model, there could be two things at play here: the networks and negotiations with Apple, and/or Apple's desire to simply not go there.  Why Apple wouldn't want a subscription model isn't quite clear, at least for video content.  Their Season Pass offerings for specific shows may be as close as we come.


As for "cloud computing," I'm still not quite convinced.  I don't know about the rest of you, but there are plenty of times where I need to do something and either I have no network connection, I have a crappy internet connection, I'm unwilling to pay for a few hours of internet use, or I simply don't want to sign on and get distracted (though that last one isn't in any way related to the concept of cloud computing).  Having my word processor and my documents locally is just fine with me, and the local iDisk sync means I can, if necessary, access documents from anywhere as long as I drop them in there.

Now, as far as Apple becoming the dominant player in the market, I think you're forgetting a few things.  The first, and most important, is that Apple doesn't have to - they're plenty profitable now.  Secondly, there are two rather large areas that Apple either can't or doesn't want to compete in (my guess is it's more of the latter): enterprise, and the buy-on-cost segment.  Now, I don't know what the "enterprise" market demands from a hardware or software vendor, so Apple could full well be able to compete right at this very moment.  As for the second, "I'm-only-buying-this-computer-because-it's-50%-off-and-I-get-a-free-printer" group, I'm not sure there's a whole lot of money to be made there.  There was a discussion on a recent episode of MacBreak Weekly about the MacHeist bundle, and one of the developers from Bare Bones said he wouldn't participate because of support costs and the potential to de-value the product.  I think that may be the way Apple looks at it.  Let's look at the newly discounted, $49, 1 GB Shuffle.  It's probably cheap enough to produce that Apple still makes some money on it, and the support costs are minimal (if you take it, or any other iPod into one of their stores, they'll either replace it under warranty or for a fee, or tell you to get a new one).  And, with the margins Apple has, they don't need to quantity to turn a profit the way Dell or HP might.  I think Apple's control from soup to nuts, and their small market share, give them a degree of freedom that Microsoft doesn't have by virtue of being the dominant player.  But, that just my opinion.</description>
		<content:encoded><![CDATA[<p>With regards to the Kindle&#8217;s one-time payment, they do charge you for RSS subscriptions, and they have a limited stable of feeds available, so the model isn&#8217;t quite as &#8220;one-click&#8221; as it seems.</p>
<p>With regard to the desire for an all-in-one Apple TV/TiVo/microwave and the subscription model, there could be two things at play here: the networks and negotiations with Apple, and/or Apple&#8217;s desire to simply not go there.  Why Apple wouldn&#8217;t want a subscription model isn&#8217;t quite clear, at least for video content.  Their Season Pass offerings for specific shows may be as close as we come.</p>
<p>As for &#8220;cloud computing,&#8221; I&#8217;m still not quite convinced.  I don&#8217;t know about the rest of you, but there are plenty of times where I need to do something and either I have no network connection, I have a crappy internet connection, I&#8217;m unwilling to pay for a few hours of internet use, or I simply don&#8217;t want to sign on and get distracted (though that last one isn&#8217;t in any way related to the concept of cloud computing).  Having my word processor and my documents locally is just fine with me, and the local iDisk sync means I can, if necessary, access documents from anywhere as long as I drop them in there.</p>
<p>Now, as far as Apple becoming the dominant player in the market, I think you&#8217;re forgetting a few things.  The first, and most important, is that Apple doesn&#8217;t have to - they&#8217;re plenty profitable now.  Secondly, there are two rather large areas that Apple either can&#8217;t or doesn&#8217;t want to compete in (my guess is it&#8217;s more of the latter): enterprise, and the buy-on-cost segment.  Now, I don&#8217;t know what the &#8220;enterprise&#8221; market demands from a hardware or software vendor, so Apple could full well be able to compete right at this very moment.  As for the second, &#8220;I&#8217;m-only-buying-this-computer-because-it&#8217;s-50%-off-and-I-get-a-free-printer&#8221; group, I&#8217;m not sure there&#8217;s a whole lot of money to be made there.  There was a discussion on a recent episode of MacBreak Weekly about the MacHeist bundle, and one of the developers from Bare Bones said he wouldn&#8217;t participate because of support costs and the potential to de-value the product.  I think that may be the way Apple looks at it.  Let&#8217;s look at the newly discounted, $49, 1 GB Shuffle.  It&#8217;s probably cheap enough to produce that Apple still makes some money on it, and the support costs are minimal (if you take it, or any other iPod into one of their stores, they&#8217;ll either replace it under warranty or for a fee, or tell you to get a new one).  And, with the margins Apple has, they don&#8217;t need to quantity to turn a profit the way Dell or HP might.  I think Apple&#8217;s control from soup to nuts, and their small market share, give them a degree of freedom that Microsoft doesn&#8217;t have by virtue of being the dominant player.  But, that just my opinion.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: M</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114498</link>
		<dc:creator>M</dc:creator>
		<pubDate>Tue, 19 Feb 2008 17:23:07 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114498</guid>
		<description>i dont think that's a good thing. what happens then? will apple be as hated as microsoft and everyone will talk about linux and ubuntu? history has a reputation of repeating itself.</description>
		<content:encoded><![CDATA[<p>i dont think that&#8217;s a good thing. what happens then? will apple be as hated as microsoft and everyone will talk about linux and ubuntu? history has a reputation of repeating itself.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: vanni</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114494</link>
		<dc:creator>vanni</dc:creator>
		<pubDate>Tue, 19 Feb 2008 16:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114494</guid>
		<description>I don't want macs to have more than 20% of the market. Apple can be a very successful co at that range and we can keep the great unwashed out of our hair.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t want macs to have more than 20% of the market. Apple can be a very successful co at that range and we can keep the great unwashed out of our hair.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: instig8r</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114492</link>
		<dc:creator>instig8r</dc:creator>
		<pubDate>Tue, 19 Feb 2008 15:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114492</guid>
		<description>Naw. 

P.T. Barnum was right. PCs will always prevail.

-Smug Virus-Free Mac-Using Bastard</description>
		<content:encoded><![CDATA[<p>Naw. </p>
<p>P.T. Barnum was right. PCs will always prevail.</p>
<p>-Smug Virus-Free Mac-Using Bastard</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Cyrus</title>
		<link>http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114490</link>
		<dc:creator>Cyrus</dc:creator>
		<pubDate>Tue, 19 Feb 2008 13:23:46 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2008/02/19/the-apple-horizon/#comment-114490</guid>
		<description>Great article!
I agree with you on most points. Now let's just wait and see....</description>
		<content:encoded><![CDATA[<p>Great article!<br />
I agree with you on most points. Now let&#8217;s just wait and see&#8230;.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
