NBC Drives the Nail in
Written on May 15, 2008 by Jethro Jones and 8 people have commented

I guess those rumors about NBC and Apple working things out aren’t going that well. Tonight on The Office, instead of Michael browsing the iTunes Store for music to make a mix cd for the new HR girl, Michael was browsing the Amazon MP3 store. Guess there won’t be a happy makeup between Apple and NBC.

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#1 Chris says:I think he was browsing the m3p store…

#2 Rick says:I thought it was absolutely appropriate, given that Michael is such a technofool, that HE would use a service that is- obviously- not nearly as easy to use as iTunes! Only a fool (like Michael) would use Amazon instead of iTunes to make a mix “tape”. I think the writers pulled one over on NBC, not the other way around. Even my 13 year old got it.

#3 Charlie says:There were a couple iMacs featured pretty prominently at the end of last weeks episode. I don’t think it means anything.

#4 Brad says:It means nothing. It just reinforces the stereotype. They could cast Michael in the next “I’m a PC” commercial. If NBC doesn’t see that, then they are out of touch.

#5 Michael Murphey says:If this means anything at all, which it most likely doesn’t, its that someone on set is either anti-DRM, or Amazon paid a little product placement money for the shot.
I seriously doubt this could have any affect on whether or not NBC shows appear in iTunes again.

#6 Achim says:Actually I suppsoed he has a corporate machine that may forbid to install iTunes, therefore he can’t use the iTunes store, but he can easily use a web store like Amazon. So from that perspective it makes pretty much sense.

#7 Jeroen says:I’d really like to see NBC content back on iTunes actually, they have some amazing shows for Apple’s mobile devices..
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