PS i really liked the seinfeld ads. they were funny. gates was his usual nerdy self… and funny as well. But nothing can salvage VISTA. its toast. windows folks have voted with their wallets.

As for the humor, I guess you’d have to have a dry sense of humor in order to really get it.

I really don’t think there is any hidden message here. Just “Microsoft” and “The Future” being “Delicious”.

I think the spot will be successful as Art Advertising. it will make Jerry 10m richer. It will raise the ‘hipness” level of Vista… but it won’t help sales.

I really expect more from Microsoft. When an advertisement leaves you confused, it will subliminally transfer to the product. In other words, Microsoft is confusing.

As an ad, I think this first effort is pretty much a failure. If it’s not getting across a clear message to people in their first viewing without having to resort to reading comment threads on websites, I think it’s a failure. This is not me hating on Windows, Bill Gates, or Jerry Seinfield. This is me saying that their advertising agency didn’t make the message clear enough.

the best was the photo on his card. it’s his mug shot from the time he was arrested.

Good point, but you kept getting a better and better OS throughout that time. The way things are looking, Vista’s going to languish for another two years, never even making it to “decent” before W7 comes out.

It’s a commercial about nothing!

And few people, outside of the technology sector would recognize the MS flag.

It’s embarrassing. Seinfield should have asked for more money.

interestingly it’s not about a single product - ti’s a brand identity campaign. i reckon they’re trying to have fun with their stuffy geeky image and provide an offbeat hey look we can be cool and off our rocker too vibe

i think that’s just a teaser and they’ll progress towards more specific ads.

apple ads may be accused of being smug, but they are effective at conveying their message. ms appears to be trying to be cute to shake off their image perception. Advertising sells and generates interest where there was none before perhaps, but a lousy product won’t sell. Apple’s best advertising are its products and the experience they provide - people who use them want others to use them too hence the fanaticism of the mac zealot.

In other words, they’re equally annoyingly expensive.