TheAppleBlog

Apple may have cut official ties with Macworld Expo, but that doesn’t mean the show is closing for good, as some originally thought. But don’t go looking for Macworld news next January either, because for the 2010 installment, it will take place in February instead. Specifically, February 9-13, at the Moscone Center in San Francisco.

The reason for the change, according to TUAW and IDG World Expo, the event’s organizers, is mainly to allow attendees and presenters some time to chill out and let things settle down between the busy (and stressful) holiday season and Macworld. It makes a lot of sense, since main travel routes will also probably be less congested in February, when few people are likely to be returning home from holiday vacations.

If you’ll recall, this year Macworld and CES overlapped, forcing some exhibitors to choose one over the other. Given the increased Mac presence CES has planned for next year, avoiding such an overlap in the future makes even more sense. The move will benefit both conventions, as neither will have to vie for the attention of media outlets.

Depending on whether or not you have the amazing gift of being able to tell instantly what day of the week any given date falls on, or you checked iCal, you might’ve noticed that February 9-13 includes a Saturday, marking the first time the expo has extended into the weekend. Show organizers hope the addition of a Saturday date will help people who cannot take time off during the week to attend, broadening the audience to schoolteachers and others.

So, Macworld will survive for at least another year, and likely beyond. It may not have the flash and pomp of previous years, but that’s not necessarily a bad thing. Maybe it’ll give the little guy a chance to shine.