TheAppleBlog

Recently the iPhone has become a bit of a playground for augmented reality apps. These apps have been more of a cool thing to show off to your friends than anything all that useful, but Colin Gibbs believe they have a lot of promise (subscription required).

We believe AR will eventually be ubiquitous, perhaps even to the point where users sometimes don’t even consider the differences between the real world and the virtual world. And we believe mobile phones will be the gateway medium for AR, which will eventually find audiences both massive (phones and other connected consumer devices) and tiny (niche applications in health care and enterprise, for example).

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