TheAppleBlog

Today, on CNN.com I noticed a new online Get A Mac ad that I’ve lovingly named “Surveillance.”
Apple has done these sort of multi-banner ads on large news sites like CNN and NY Times before where the two ads cleverly interact with one another.
In this ad, Mac and PC are talking about Windows 7 and above [...]

Liz at NewTeeVee has the scoop and a preview of the future of live sports (or at least basketball) on your iPhone.

The NBA is launching a new iPhone app that will let you watch live NBA games wherever you are (class, work, bathroom…you get the idea). To access the 40+ live games that will be [...]

Our very own Olly Farshi dropped by his local Apple Store in Helsinki and was kind enough to hook us up with a quick hands on video looking at Apple’s new Magic Mouse. So, enjoy!

Here are a few threads worth checking out today in TheAppleBlog Forums. Check them out and get involved with other Apple community members!

naren.bharatwaj needs help finding a good DC++ client for OS X
JeremyK is having issues with the hinge on his MacBook sticking and squeaking
Members of the community debate what the greatest tech movie is

Looking for sushi in New York via the Google Maps iPhone app? Hope you like sifting through sponsored links, as Google Maps for the iPhone is now serving up sponsored links.
Obviously Google is in the business of ads, but what threw me off was that the sponsored link info bubble popped up by default right [...]

Recently the iPhone has become a bit of a playground for augmented reality apps. These apps have been more of a cool thing to show off to your friends than anything all that useful, but Colin Gibbs believe they have a lot of promise (subscription required).
We believe AR will eventually be ubiquitous, perhaps even to [...]

Hundreds of startups, giants like Nokia and Motorola and disruptors such as Apple and Google are all positioning themselves for what is going to be a bonanza as big as the wired Internet.
GigaOM editors’ have put together a list of the top 15 most influential people in the Mobile Internet; together they make up the [...]

Today Steve Jobs made a surprise appearance at the media event and announced iTunes 9. It’s packed full of new features including a major overhaul of the iTunes Store. Read on for details on all the updates.
iTunes LP
One of the downsides of digital music has been the lack of interactivity that you once got from [...]

TheAppleBlog will be at Apple’s invite-only press event this morning providing you with live updates and photos. The event starts at 10AM PDT, though we will start providing updates approximately 90 minutes before.
As a reminder, you can get your live coverage fix form us via the following two methods:
TheAppleBlog Live — This is the fastest [...]

Tomorrow morning at 10AM PDT Apple will be holding its 9/9/09 Press Event. TheAppleBlog will be there providing you minute-by-minute updates on everything announced.

You can get your live coverage fix via two methods tomorrow.
TheAppleBlog Live — This is the fastest way to get updates and the most interactive. In addition to our own updates (with text [...]

The mobile content distribution industry began to undergo a seismic shift last year with the launch of Apple’s App Store, and a host of competitors from across the mobile spectrum are in various stages of following Apple’s lead.
Google was first with Android Market, which is built on an open-source platform backed by a consortium of [...]

TheAppleBlog wants to know more about you. Take our quick survey about your home tech habits and be entered into a raffle for a chance to win a $50 gift certificate to the iTunes store.

In an effort to make TheAppleBlog even better, we want to hear from you! Take our super-quick survey and be entered into a raffle for a chance to win a $50 gift certificate from Amazon.com.

Wireless broadband is growing like wildfire. Current estimates are that by the end of the year there could be over 250 million subscribers to HSPA connections (the tech behind 3G wireless broadband).
With over 26 million iPhone’s sold in the past 2 years, and sales of the iPhone 3GS booming, Apple is clearly playing a major [...]

Over at GigaOM Pro, Michael Wolf poses a really interesting question: When will television have its own App Store?
Today’s TV application marketplace is in a similar place today as Apple was in its pre-App Store state: lots of competing software platforms, a growing number of connected devices (but none dominant) and a fairly small number [...]

Many of the services we use now will eventually be web-based or “in the cloud.” People who use services like MobileMe will increasingly see more of their data and “work” being done out there in the cloud.
The GigaOM Network will be hosting the second annual Structure conference in San Francisco on June 25. The CEOs [...]

Apple very briefly mentioned a new HTTP adaptive bitrate streaming technology for QuickTime on desktops and on the iPhone at the WWDC keynote Monday. This development actually has some pretty significant implications for Mac and iPhone users and developers, and our sister site NewTeeVee has the scoop.
Because the new HTTP streaming will support live and [...]

Please tune in to our live coverage of WWDC 2009 Keynote where we’ll have photos and text updates throughout the entire event!
You can tune in via live.theappleblog.com or @theappleblog.

As a reminder, we’ll have live coverage of the WWDC 2009 Keynote starting before the actual event at 8 a.m. PDT. The keynote starts at 10 a.m., so we’ll be providing all sorts of updates before and during the event!
In addition to our live.theappleblog.com updates, we’ll be doing live tweeting via @theappleblog!

Also worth mentioning is [...]