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Archive for the ‘Cult of Mac’ Category

NBC Drives the Nail in

Written on May 15, 2008 by Jethro Jones and 8 people have commented

I guess those rumors about NBC and Apple working things out aren’t going that well. Tonight on The Office, instead of Michael browsing the iTunes Store for music to make a mix cd for the new HR girl, Michael was browsing the Amazon MP3 store. Guess there won’t be a happy makeup between Apple and [...]

Ive + Eve

Written on May 12, 2008 by Jethro Jones and 2 people have commented

If that picture from Pixar’s Wall-E looks somewhat familiar in all its white glory, it is because it’s design was developed in part by Apple’s own Jonathon Ive. He was called in as a consultant to the process. Here is an interesting comment from Ive:
I wanted Eve to be high-end technology — no expense [...]

My Idea for an Apple Living Room Experience

Written on April 18, 2008 by Arvin Dang and 24 people have commented

The question for the past few years has been simple: who’s going to make it into the living room first. The market is growing, features are being added, but no clear victor has been declared.
I think I may have come upon a conclusion that appeases almost everyone. Bear with me, it’s a bit loopy. I [...]

Mac mini: Creative Uses for the Little Mac that Could

Written on March 24, 2008 by Jethro Jones and 30 people have commented

Last year, AppleInsider claimed inside sources foretelling the forthcoming discontinuation of the Mac Mini. This year, they are claiming that not only is it going to stay around, but that it is going to get a big bump in specs, including 45-nanometer 2.1 Ghz Intel processors and Intel XMA X3100 graphics controllers. So, not only [...]

Want to feel creative? Checkout the Apple Logo

Written on March 20, 2008 by Jethro Jones and 4 people have commented

Wallpaper from WallpaperStock
Finally, we have something to do with the Apple stickers that come in all the Apple products we buy.
According to a recent report by Duke and Waterloo Universities, people respond to quick views of logos in a way that reflects the company’s values. They tested 341 university students using what is called a [...]

Apple Store Status Widget

Written on February 22, 2008 by Josh Pigford and No one has commented

Apple Store Status
View Pingdom’s Apple Store Status.

The guys at Pingdom have a released a fun new widget that you can put on your website that automatically gets updated whenever the Apple Store goes down (presumably to add new products).
Now you can easily feed your obsession of knowing if the Apple Store is down or not!
Check [...]

Hug A Indie Mac Developer Day

Written on February 21, 2008 by Bob Rudis and 6 people have commented

I hereby declare this day as Hug A Indie Mac Developer Day. What sparked this spontaneous outpouring of appreciation for these Wizards of Cocoa? Apart from just the standard good will towards the likes of Daniel Jaikut, Jonathan ‘Wolf’ Rentzsch, Fraser Speirs, Gus Mueller (and a host of others that would turn this into an [...]

The Apple Horizon

Written on February 19, 2008 by Arvin Dang and 8 people have commented

Can you foresee an Apple horizon, where one day the average Mac consumers out weigh a PC user? How long do you think that’ll take to happen?
The iPod began a new quest for Apple. A company set on innovation has taken our hearts with a simple, compact device for music. Well, it was music [...]

Valentines Gifts for Mac Fanatics

Written on February 05, 2008 by Arvin Dang and No one has commented

Valentines is coming up, what are you planning to get the Mac Fanatic in your life?
Considering the slew of Apple products out there, it would be simple to just pick up your loved one an Apple TV or an iPod. But for those of you pressed for money, here are a few things you can [...]

Nothing But Air?

Written on January 22, 2008 by Arvin Dang and 21 people have commented

I think Apple made a few too many assumptions when creating the MacBook Air (MBA), but will that translate to a failed product? I highly doubt it.

The Developer Assumption
I think Apple made three assumptions when developing the MBA for the subnotebook demographic:

Subnotebook users regularly use WiFi hotspots
Subnotebook users will not use their notebooks at home
Subnotebook [...]

Live Chat The Stevenote

Written on January 14, 2008 by Nick Santilli and 2 people have commented

While we here at The Apple Blog will be offering our 2 cents (not that you asked…) on tomorrow’s announcements during and following the Macworld Expo Keynote, you may be looking for the straight dirt as it drops. Well whether you’re at a computer, or sporting your iPhone (ok, or any other mobile with [...]

Creator of Lost & Alias is a Certified Apple Fanboy

Written on January 14, 2008 by Arvin Dang and 3 people have commented

I was getting my weekly dose of TED Talks when I saw J.J. Abrams as a speaker. If you haven’t ever heard of TED Talks, Abrams’ is a great one to start with. His antics are hilarious and it results in a strong presence on-stage.
In his talk, he discusses the element of mystery [...]

It’s Time to Cast Your Macworld Expo Predictions

Written on December 27, 2007 by Nick Santilli and 31 people have commented

In just a little over 2 weeks us Mac geeks get to have second Christmas (or Hanukkah or Kwanzaa or …) When Steve Jobs takes the stage to offer the first of his two major Keynotes each year. (Otherwise dubbed, ‘Stevenote’ by super Apple nerds.) There are likely to be some exciting new [...]

Need a Hug?

Written on December 07, 2007 by Matt Radel and No one has commented

The folks at Carsonified have just launched hugmymac.com, where they showcase an incredibly exclusive collection (a total of nine in existence) of staff created MacBook Pro and iPhone sleeves. The best part is that the sleeves aren’t for sale, they’re free - for “those who really need them”. You can fill out the (very) short [...]

Calling Gifted Devs: Quicksilver Needs Your Help

Written on December 07, 2007 by Nick Santilli and 30 people have commented

Long ago, this post joked about the announcement by Apple to move to Intel chips. (It also spawned an unending quest for the origin of the title: Wait for it, Wait for it…but that’s a different story I suppose.) I bring this up because after reading Lifehacker’s exclusive interview with Alcor (Nicholas Jitkoff) [...]

The Apple Store - The Next Starbucks

Written on December 07, 2007 by Arvin Dang and 10 people have commented

As much as it saddens me to admit this, I must say it. I’m not the fanboy I thought I was. Gary Allen has completely shown me up. His devotion for Apple compels him to attend Apple store openings globally. What is this fascination and how does it translate to Apple marketing?
Going through my RSS [...]

Leopard Launch at Apple Store SoHo

Written on October 26, 2007 by Iyaz Akhtar and 7 people have commented

Tonight, my wife and I went over the Apple Store in SoHo to pick up Leopard. It was a dark and rainy night, but the line still extended around the block. The store had crowd control (they looked like bouncers to me) so everyone would line up orderly and around the block. [...]

Advice: Don’t state the URL to your web site in an iPhone commercial on national television

Written on October 23, 2007 by Jason Terhorst and 7 people have commented

I was just watching “House, MD” a moment ago on television, and during the middle of one of the commercial breaks, one of Apple’s iPhone ads, “the Winger”, aired. In the bit, the girl recites her blog’s URL, thewinger.com. I can only assume that led to an uncountable amount of traffic slamming into her site [...]

Leopard Is Coming, and I Want It

Written on October 22, 2007 by Louis Gray and 9 people have commented

As you may know, Apple has posted a guided tour of Leopard to the company’s Web site, giving us the most in-depth preview so far of the latest operating system upgrade, which hits stores this Friday. After taking the 20+ minutes to watch the video in full, I can unequivocally say I am very impressed, [...]

Dudes, It’s AAPL, Not APPL!

Written on October 08, 2007 by Louis Gray and 13 people have commented

I have a major pet peeve with people who constantly refer to Apple’s stock as “APPL” instead of its true stock ticker, “AAPL”. While it just might make more sense for it to be APPL, the truth is that it’s not. So when I see news media, stock promoters and others talk about whether Apple’s [...]

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