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yeah i completely agree. If you show your enthusiastic about a a product then the customer see's that. I sell camera's as my part time job and instead of showing the most expensive models you show your favourite, the customer really responds to that.
Sometimes i find it helps if you slip in that your not on commission to some customers as sometimes they think their being buttered up for a sale rather than you being truthful. Just the value of my experience anyways.
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