[Raven]

A lot of the Apple ads are more middle-distance - you have the people very close to your camera, almost interacting with it. The Apple ad people are lost in the music and don't seem to play to the camera at all - part of that is angling of body and such (don't have your rapper guy lean to and look into the camera) and part is depth of frame. Move them back a little, move your green screen slightly further still, and shoot from lower down to get a little more distance.
Or that's my take, anyway.