The Apple Blog

LegoShark · 06-29-2008

I'm at it again. For my Apple Showcase, I'm trying to recreate an Apple Sillhoutte iPod+iTunes Advertisement. I have done the greenscreening, I need to fill some blank spots, but my big problem is that I can't figure out how to get the wires coming from the iPod to th eadphones onto my Dancing people. I have the unfinished version uploaded to youtube here- YouTube - iPod ad, Unfinished

Suggestions? feedback? My showcase is July 10th, so i have a bit less than 2 weeks to redo things.

-LegoShark

**baseballboy828** · 06-30-2008

You need to reshoot this in more of an Apple style. Apple does mostly full body shots, with an occasional close-up. The close-ups either highlight feet dancing or the iPod in the person's hand. Also light the screen and actor better to get a sharper key. Not being so close will also help the soft edges. I'm not sure how you can get the white iPod and earbuds in there. I'm not a Final Cut user, but in Photoshop I'd key out green and white and then do the levels adjustment or whatever you did. And fix the text at the end to an Apple font. Let us know when you've made adjustments and need another review.

LegoShark · 06-30-2008

Full body shots... My green screen is not big enough to do a shot like that. the feet i will be doing.

philbowell · 07-01-2008

I'd agree, you need some full body shots. Again, make sure the font is the right one, Adobe Myriad Pro in semi bold. Not a big fan of the bouncing Apple either but thats negligible.

**Raven** · 07-01-2008

A lot of the Apple ads are more middle-distance - you have the people very close to your camera, almost interacting with it. The Apple ad people are lost in the music and don't seem to play to the camera at all - part of that is angling of body and such (don't have your rapper guy lean to and look into the camera) and part is depth of frame. Move them back a little, move your green screen slightly further still, and shoot from lower down to get a little more distance.
Or that's my take, anyway.

**baseballboy828** · 07-02-2008

Very accurate observation Raven. The people in Apple ads never look at the camera. Legoshark, make sure you fix that.

LegoShark · 07-02-2008

Ok, I'm redoing the entire thing. I need a bigger green screen...

btw... can i get the little title under my screen name to say something besides operator?

philbowell · 07-02-2008

The little title depends on how many posts you have. It will change as your post count goes up and you move through the ranks.

**baseballboy828** · 07-02-2008

The user titles are based on Apple Retail Store job titles. See this thread for a brief discussion about it.

lonnie · 07-03-2008

Just thought about something on your projects here LegoShark -

Are you trying to completely mimic the mac ads? Or are you planning to put your own spin on them?

06-29-2008	#1 (permalink)
LegoShark Cashier Join Date: May 2008 Location: "Sow-thern Cah- Lee- fon'ya," said Schwartzeneger Posts: 21	I'm at it again. For my Apple Showcase, I'm trying to recreate an Apple Sillhoutte iPod+iTunes Advertisement. I have done the greenscreening, I need to fill some blank spots, but my big problem is that I can't figure out how to get the wires coming from the iPod to th eadphones onto my Dancing people. I have the unfinished version uploaded to youtube here- YouTube - iPod ad, Unfinished Suggestions? feedback? My showcase is July 10th, so i have a bit less than 2 weeks to redo things. -LegoShark __________________ http://www.brickshelf.com/gallery/Sh...ts/maclogo.png http://youtube.com/watch?v=qjv893OFrnk

06-30-2008	#2 (permalink)
baseballboy828 Assistant Store Manager Join Date: Nov 2006 Location: New Jersey Posts: 2,105	You need to reshoot this in more of an Apple style. Apple does mostly full body shots, with an occasional close-up. The close-ups either highlight feet dancing or the iPod in the person's hand. Also light the screen and actor better to get a sharper key. Not being so close will also help the soft edges. I'm not sure how you can get the white iPod and earbuds in there. I'm not a Final Cut user, but in Photoshop I'd key out green and white and then do the levels adjustment or whatever you did. And fix the text at the end to an Apple font. Let us know when you've made adjustments and need another review. __________________ iMac Intel Core Duo 17" 1.83Ghz, 2GB Crucial RAM ::Twitter : Ben Drucker Photography: Professional Photography Services :: Interested in a free trial Smugmug account?

06-30-2008	#3 (permalink)
LegoShark Cashier Join Date: May 2008 Location: "Sow-thern Cah- Lee- fon'ya," said Schwartzeneger Posts: 21	Full body shots... My green screen is not big enough to do a shot like that. the feet i will be doing. __________________ http://www.brickshelf.com/gallery/Sh...ts/maclogo.png http://youtube.com/watch?v=qjv893OFrnk

07-01-2008	#4 (permalink)
philbowell Mac Genius Join Date: Dec 2006 Location: Nottingham, UK Posts: 907	I'd agree, you need some full body shots. Again, make sure the font is the right one, Adobe Myriad Pro in semi bold. Not a big fan of the bouncing Apple either but thats negligible. __________________ My Mac's: 20" iMac Core Duo with 2gb RAM; 14" iBook G4 My Blog

07-01-2008	#5 (permalink)
Raven TAB Author Join Date: Apr 2007 Location: Greater Bostonia Posts: 521	A lot of the Apple ads are more middle-distance - you have the people very close to your camera, almost interacting with it. The Apple ad people are lost in the music and don't seem to play to the camera at all - part of that is angling of body and such (don't have your rapper guy lean to and look into the camera) and part is depth of frame. Move them back a little, move your green screen slightly further still, and shoot from lower down to get a little more distance. Or that's my take, anyway. __________________ PowerMac DualG5 2 Ghz, 4GB RAM, 820 GB hard drives 15'' MacBook Pro, 2.16 Ghz, 2 GB RAM - oh, and the Apple IIe

07-02-2008	#6 (permalink)
baseballboy828 Assistant Store Manager Join Date: Nov 2006 Location: New Jersey Posts: 2,105	Very accurate observation Raven. The people in Apple ads never look at the camera. Legoshark, make sure you fix that. __________________ iMac Intel Core Duo 17" 1.83Ghz, 2GB Crucial RAM ::Twitter : Ben Drucker Photography: Professional Photography Services :: Interested in a free trial Smugmug account?

07-02-2008	#7 (permalink)
LegoShark Cashier Join Date: May 2008 Location: "Sow-thern Cah- Lee- fon'ya," said Schwartzeneger Posts: 21	Ok, I'm redoing the entire thing. I need a bigger green screen... btw... can i get the little title under my screen name to say something besides operator? __________________ http://www.brickshelf.com/gallery/Sh...ts/maclogo.png http://youtube.com/watch?v=qjv893OFrnk

07-02-2008	#8 (permalink)
philbowell Mac Genius Join Date: Dec 2006 Location: Nottingham, UK Posts: 907	The little title depends on how many posts you have. It will change as your post count goes up and you move through the ranks. __________________ My Mac's: 20" iMac Core Duo with 2gb RAM; 14" iBook G4 My Blog

07-02-2008	#9 (permalink)
baseballboy828 Assistant Store Manager Join Date: Nov 2006 Location: New Jersey Posts: 2,105	The user titles are based on Apple Retail Store job titles. See this thread for a brief discussion about it. __________________ iMac Intel Core Duo 17" 1.83Ghz, 2GB Crucial RAM ::Twitter : Ben Drucker Photography: Professional Photography Services :: Interested in a free trial Smugmug account?

07-03-2008	#10 (permalink)
lonnie Personal Shopping Specialist Join Date: Dec 2006 Location: -TeXaS- Posts: 283	Just thought about something on your projects here LegoShark - Are you trying to completely mimic the mac ads? Or are you planning to put your own spin on them? __________________ 2.4 GHz Intel Core 2 Duo 20" new slim black back iMac with 4 GB RAM \| McKinleyBrown

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