TheAppleBlog

Capping the most profitable quarter ever with the most Macs sold in a quarter, the conference call to discuss Apple’s fourth fiscal quarter for 2009 may have been the most boring ever, too. However, distilling the tedium into bullet points is more interesting.
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Total sales for the year were 21 million, up 78 percent, average selling [...]

Reporting results for the fourth fiscal quarter of 2009, Apple sales and profits continue to defy a moribund economy, and for the first time in the company’s history ten million Macs have been sold in a fiscal year.

Apple reported revenue of $9.2 billion and a net quarterly profit of $1.67 billion, or $1.82 earnings per [...]

With the end of September comes the end of fiscal year 2009 for Apple. While the company won’t be releasing the numbers for another two weeks or so, consensus estimates from Wall Street for the fourth quarter will fill in the blanks, as Apple always beats estimates. For 2009, during what is arguably the worst [...]

Peter Oppenheimer and Tim Cook hosted Apple’s third-quarter fiscal 2009 conference call, the “best non-holiday quarter ever” for revenue, and the second-best quarter for Mac sales.
For investors, if you didn’t suffer through the conference call, transcripts will appear sooner or later, but within the dry financial data there were few interesting facts for consumers. I [...]

Reporting results for the third quarter of fiscal year 2009, Apple shattered expectations with big profits boosted by the all-new lineup of MacBook Pros and the iPhone 3GS.
The company reported revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 earnings per share (EPS). This beat consensus estimates of $8.2 billion [...]

Yesterday, Apple held its quarterly conference call to discuss Q2 financial performance. Expectations were mixed heading into the call, with many saying that this would reveal the true effect of the recession on Apple’s business, and that we would finally see that the Cupertino company is not immune to the same challenges facing other consumer [...]

Nearly a month ago, at Apple’s unveiling of the new iPod lineup for this fall, Steve Jobs quoted Mark Twain’s “The rumors of my death have been greatly exaggerated.” (By the way, Snopes.com and Wikipedia both say that is even a misquote of Twain’s original comment: “The report of my death is an exaggeration.”)

Even though [...]

The picture above shows AAPL stock since just before the Stevenote Monday. It has only dropped 13 dollars since then, but rumors of Steve’s poor health, and the impossibility of living up to the hype has caused it to drop all the same.
Historically, Apple takes a bit of a dive after each Keynote by Jobs, [...]

I have a major pet peeve with people who constantly refer to Apple’s stock as “APPL” instead of its true stock ticker, “AAPL”. While it just might make more sense for it to be APPL, the truth is that it’s not. So when I see news media, stock promoters and others talk about whether Apple’s [...]