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AdMob Could Have Gone to Apple, Sources Say

Written on November 16, 2009 by Darrell Etherington and 3 people have commented

AdMob, the mobile advertising firm that recently made headlines thanks to a Google acquisition, might have become part of the Apple fold if things had worked out differently, according to a report by Bloomberg that appeared this weekend. Apple reportedly approached AdMob with interest before the Google deal went down.
That’s according to “people familiar with [...]

Verizon Attacks iPhone With “Droid”

Written on October 18, 2009 by Charles Jade and 65 people have commented

Over the weekend, Verizon launched its second attack against the iPhone, a condescending teaser for an upcoming Android-based phone, Droid. However, unlike the first ad, which rightfully attacked AT&T’s anemic network coverage and dependability, the Droid ad goes after the iPhone.
According to Verizon, the iPhone doesn’t:

have a real keyboard
run simultaneous apps
take 5-megapixel pictures
customize
run widgets
allow open [...]

Apple’s Untapped Marketing Tool: Price

Written on September 18, 2009 by Darrell Etherington and 16 people have commented

Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing to part with my little disposable income in order [...]

Secret to App Store Success: $1,875 per day

Written on July 02, 2009 by Dave Greenbaum and 6 people have commented

Do you have what it takes to create the next great iPhone app? Or have it featured on iPhone commercials and installed on the all iTouches at the Apple store? Maybe have a big ol’ icon flashing so fast at the next WWDC that you have to include a seizure warning? There’s an app for [...]

Laptop Hunters: No, Not THAT Lauren, The OTHER One!

Written on May 18, 2009 by Tom Reestman and 18 people have commented

Another Laptop Hunter ad is upon us, and with five of these babies under our belt it’s time to step back and see what, if anything, works, and what doesn’t.
It’s not hard to see the predicament Microsoft is in. It wants to push Windows machines yet is hamstrung by the following:

It can’t sell the operating [...]

Microsoft Jumps the Shark, But Gets a Lamborghini Gallardo SE for Only $700

Written on May 12, 2009 by Tom Reestman and 37 people have commented

Microsoft has lost its marbles regarding this whole “Apple is expensive” thing, which is clear with their latest “ad.” So far, they’ve only been running this ad online, which makes me wonder if even they know they’ve jumped the shark with this meme.
Their latest shot is a video with “certified financial adviser” Wes Moss. Wes [...]

Recent Survey Lauds Tap Tap Revenge, Advertising Power of App Store

Written on April 08, 2009 by Darrell Etherington and 3 people have commented

Tapulous is obviously aware they have a hit on their hands with Tap Tap Revenge, hence the individually branded Weezer and Nine Inch Nails versions, the paid Tap Tap Dance, and the wildly successful sequel, Tap Tap Revenge 2. But a recent survey reveals that they may be more successful than anyone could have guessed, [...]

Apple Pushing Green Notebooks in Ad Campaign

Written on November 27, 2008 by David Appleyard and 4 people have commented

With their latest lineup of products, Apple is pushing the new environmental features in an aggressive way. Rightly so, they are proud of their achievement — going from a heavily criticized Mac and iPod lineup a few years ago, to a set of very environmentally friendly products today.
Their environment page states, albeit in a typically [...]

Microsoft’s New “I’m A PC” Ads Air; Something Is Fundamentally Wrong

Written on September 18, 2008 by Josh Pigford and 42 people have commented

Tonight, during The Office, Microsoft began airing its “phase 2″ of their $300 million ad campaign (after giving Seinfeld the boot) which features regular, everyday users saying “I’m A PC”…yes, it’s a direct response to Apple’s I’m A Mac/I’m A PC ads.
The ads are actually better than I thought they’d be but something still just [...]

Microsoft’s New Marketing Tactic: Let People Know That You Are “The PC Guy”

Written on September 18, 2008 by Josh Pigford and 18 people have commented

Microsoft, what are you thinking? Seriously.
Crispin Porter, the agency behind Microsoft’s seemingly failed ad campaign (and if not “failed”, then certainly “confusing”), has been kept on board for “phase two” of Microsoft’s $300 million ad campaign. The angle they are taking for phase two is a direct response to Apple’s successful Get A Mac ad [...]

Why Starbucks/Apple Collab is so Interesting

Written on September 19, 2007 by Nick Santilli and 13 people have commented

Back when the Zune dropped (and kept dropping…) I was talking with a friend about the features – specifically the wifi that came built-in. While the product as a whole seemed like a brick, there was something interesting about having a media device with ad-hoc wifi enabled. He envisioned a new wave of [...]