TheAppleBlog

There’s a trusted maxim in the marketing game: cheap razor, expensive blades. It comes from the practice of selling razors like the Mach3 or Fusion for next to nothing, and then selling the disposable blades for said razors at a rather more expensive price. Consumers tend to overlook the long-term price of purchase, and instead [...]

Just the other day, I was using Shazam to tag music while watching a movie. Every time I use it, I’m still vaguely amazed, like I’m watching a mini-magic show. Well, now the magician has even more tricks up his sleeve thanks to a 30 percent increase in the size of its song database. I’ve [...]

Just in time for last minute Christmas shopping, Amazon.com has released their mobile app for the iPhone and iPod touch. It offers searching, Wish List and account access, and purchasing directly from the app. If you’re already an impulsive internet shopper, then this may just be your worst nightmare. If you dread the mall and [...]

The iPhone no longer gets to have all the VoIP fun among Apple handhelds, thanks to the just released Truphone for iPod touch. The release comes hard on the heels of the official release of the new In-Ear premium headset compatible with the 2G iPod touch, and the timing is probably not coincidental.
Truphone Touch allows [...]

When our desire to connect and communicate with one another crashed headlong in to the digital behemoth that is the Internet, we ended up with Twitter: a true 21st Century social phenomenon.
Like a chimerical parrot, each head squawking a different one-liner, Twitter can seem odd to the casual observer. Allowing users to post ultra-short updates, a [...]

It may not be a list with many surprises, but the official top App Store downloads of 2008 still makes for interesting reading. Posted by Apple early this morning and available to view in iTunes, the list of chart-toppers is divided into most downloaded overall, and features top ten lists for five of the App [...]

Personally, I can’t get enough of the new podcast features rolled out in the iPhone/iPod touch 2.2 firmware update. They’re now an indispensable part of my daily commuting. That’s why I was looking forward to Joost for the iPhone (free). It seemed to have the potential to provide the same kind of time-killing power and more, [...]

I’m a huge fan of Aurora Feint: The Beginning for the iPhone and iPod touch. It’s just the right blend of nerdy and casual for a mobile platform, and I could spend either hours or just a few minutes with it, depending on my schedule. And I did spend hours, which either proves that Aurora [...]

You may have caught our round-up of iPhone apps for your car from a few weeks ago. Well, it’s time for another batch, so here’s our our list of 9 fitness-related iPhone apps. Once again, each item on the list links to a full review with feature and pricing information. Enjoy!
Nutrition/Weight/Health Information Apps
Restaurant Nutrition
If you [...]

Overwhelmed by the detail, options, and information available in most run and bike-tracking apps? Then you might find the simplicity of Fitnio, a relative newcomer to the scene, refreshing. Fitnio uses GPS to track your walk, jog, run or bicycling trip and provide you with basic, useful fitness-related information about the workout.
Like other apps of [...]

Sometimes, all you’re looking for is a quick, accessible way to review your workout history and progress. If that’s what you need, and you don’t mind doing a little data entry to get it, FitView might be the iPhone/iPod touch app for you.
FitView allows you to store a wide range of fitness-related information in one, [...]

It was one of the first, and it continues to be one of the most popular aerobic exercises tracking apps in the App Store. Raizlabs’ RunKeeper uses the iPhone 3G’s built-in GPS to track your progress during a workout, and provide you with a range of data based on your results. In addition to presenting [...]

When embarking on a fitness regimen, it helps to have a goal. It also might help to have GymGoal Lite, a personal trainer app for the iPhone and iPod touch. GymGoal Lite puts a massive workout encyclopedia in the palm of your hand, allowing you to control and customize every aspect of your gym-based fitness [...]

In the words of the immortal Hans & Franz, “We’re Going to Pump You Up!” Or at least, iFitness for the iPhone and iPod touch is going to. The personal trainer app has enjoyed a lofty position on the Top Paid charts in the iTunes store, and I wanted to find out why. I’d been [...]

Anything that makes going to the gym easier has to be a good thing, right? The iPhone might be just the kick in the gym shorts you need, depending on how you equip it. iPump Total Body aims to provide you with a pocket-size personal trainer, via an iPhone app that allows you to plan [...]

Who says watching your weight can’t be fun? Weightbot, one of the most popular paid applications currently in the App Store, says it can. I honestly believe that a lot of users were (like me) initially drawn to the app because of the icon’s beautiful design, and the attractive UI revealed by the screenshots in [...]

It’s been a chart-topper for a little while now, so I decided to check out LIVESTRONG.COM’s Calorie Tracker. I have to admit, I was a little put off by the use of all-caps in the app’s name, but I suppose it’s primarily meant as a promotional tool for “LIVESTRONG.COM”, and if aggressive branding is the [...]

Have you ever been curious about what’s in that burger you’re about to bite in to? In general, I’d probably rather not know, but if you’re watching your waistline or concerned about the possibility of potentially serious medical problems, Restaurant Nutrition for the iPhone (FREE) could be the app for you. It provides nutritional information [...]

There have been a lot of complaints about the organization of the App Store. Yes, you can search, and browse by category, but the sheer volume of apps available and the relatively simple App Store design make finding something without knowing exactly what you’re looking for a bit of a nightmare. Luckily, you have us [...]

Multimedia messaging (MMS) is within reach for iPhone users, or at least that’s what Mobispine AB is saying via press release today.
The Stockholm-based mobile services company currently provides white lable RSS reader and Desktop SMS and MMS solutions to companies looking to get their own branded mobile service. Today they announced that they are now [...]