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Microsoft Becoming Apple With First Retail Store, Online PC Sales

Written on October 22, 2009 by Darrell Etherington and 21 people have commented

Talk about biting someone else’s style. Not only is Microsoft trying to add some cool factor to its brand using celebrity influence, a game which Apple has long had in the bag, now it’s also opened its first official brick-and-mortar retail store, and it even just began offering PC hardware for sale via its online [...]

iPhone for Life

Written on July 09, 2009 by Nick Santilli and 17 people have commented

I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at least not before the iPhone hit the streets. (And if you do remember, hopefully you remember other, important anniversaries, too!) But things changed on June 29, 2007. Lines formed, and tons of iPhones [...]

Greenpeace Demands Apple Come Clean

Written on July 02, 2009 by Charles Jade and 20 people have commented

Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]

iTunes: Rebranding History

Written on May 15, 2009 by Liam Cassidy and 15 people have commented

Yesterday I was reminded of a song I used to like in the mid 90s by McAlmont & Butler. I hadn’t thought of that track in years, but I figured I should get it. I opened iTunes, navigated to the Store, searched, bought and downloaded. From memory recall to new music took about 30 seconds. [...]

Apple Appears Green, May Be More Greenish-Brown

Written on October 10, 2008 by Darrell Etherington and 4 people have commented

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]

Why this year’s iPhone launch was very un-Apple

Written on July 14, 2008 by Brandon Eley and 40 people have commented

I remember standing in line last year for the iPhone. It was a momentous occasion. There was excitement in the air and people just having a great time waiting for 6 PM when the iPhone went on sale. People were camped out in lawn chairs and owners of shops came out to see what the [...]