TheAppleBlog

I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at least not before the iPhone hit the streets. (And if you do remember, hopefully you remember other, important anniversaries, too!) But things changed on June 29, 2007. Lines formed, and tons of iPhones [...]

Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]

Yesterday I was reminded of a song I used to like in the mid 90s by McAlmont & Butler. I hadn’t thought of that track in years, but I figured I should get it. I opened iTunes, navigated to the Store, searched, bought and downloaded. From memory recall to new music took about 30 seconds. [...]

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]

I remember standing in line last year for the iPhone. It was a momentous occasion. There was excitement in the air and people just having a great time waiting for 6 PM when the iPhone went on sale. People were camped out in lawn chairs and owners of shops came out to see what the [...]