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Apple Appears Green, May Be More Greenish-Brown

Written on October 10, 2008 by Darrell Etherington and 4 people have commented

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]

Why this year’s iPhone launch was very un-Apple

Written on July 14, 2008 by Brandon Eley and 40 people have commented

I remember standing in line last year for the iPhone. It was a momentous occasion. There was excitement in the air and people just having a great time waiting for 6 PM when the iPhone went on sale. People were camped out in lawn chairs and owners of shops came out to see what the [...]

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