Microsoft’s New Marketing Tactic: Let People Know That You Are “The PC Guy”
Written on September 18, 2008 by Josh Pigford and 18 people have commented
Microsoft, what are you thinking? Seriously.
Crispin Porter, the agency behind Microsoft’s seemingly failed ad campaign (and if not “failed”, then certainly “confusing”), has been kept on board for “phase two” of Microsoft’s $300 million ad campaign. The angle they are taking for phase two is a direct response to Apple’s successful Get A Mac ad [...]
