Apple is putting a lot of emphasis on its “green” initiatives lately. But is it the real deal?
For example, Apple’s new energy efficiency page says that because 53 percent of Apple’s greenhouse gas emissions are a result of the power its products consume, it’s designing these products to be as energy efficient as possible employing [...]
In the latest example of Apple going green, the technology company has launched a revised and expanded web site, Apple and the Environment.
While the company, to date, has largely focused on reporting the environmental impact of its manufacturing processes, the updated site also examines Apple products over their entire life cycle, including consumer usage. In [...]
Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]
Yesterday we covered Apple’s seemingly automated rejection of a new Tweetie update, which has thankfully since been reversed. It must’ve been a no brainer once they realized what they’d done, especially since, while using Wordbook last night, I found I was able to search for, find, and have a computerized voice speak any profanity I [...]
The iPhone is a lot of things to a lot of people. You can control your home, buy movie tickets, track projects, play games, and more. Now, you can also use it to help the environment. A Real Tree, a recent addition to the App Store, offers users a chance to use their iPhone or [...]
With their latest lineup of products, Apple is pushing the new environmental features in an aggressive way. Rightly so, they are proud of their achievement — going from a heavily criticized Mac and iPod lineup a few years ago, to a set of very environmentally friendly products today.
Their environment page states, albeit in a typically [...]
Along with all the other technology that Apple announced today, there was quite a bit of time devoted to showing off the innovative manufacturing process in the new 15″ MacBook Pro. Previous versions of the MacBook Pro were made from pressed aluminum parts held together with screws and fitted with plastic gaskets to cover the [...]
Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]
Flipswap is a service that allows you to send in your old phone for free and get paid for it. They send your old phone to another country where someone less fortunate will be able to use it (while also covering shipping both ways). They will put your phone in a happy place:
If your [...]
© 2009 The GigaOM Network. Marketing consulting by ACS.
