TheAppleBlog

Apple is putting a lot of emphasis on its “green” initiatives lately. But is it the real deal?
For example, Apple’s new energy efficiency page says that because 53 percent of Apple’s greenhouse gas emissions are a result of the power its products consume, it’s designing these products to be as energy efficient as possible employing [...]

These days, “going green” is all the rage. So it should be no surprise to anyone that “green” apps for the iPhone are, ahem, sprouting up all over.
I wonder though, with green-ness being such a trendy topic, are some developers just using the term as marketing? I gathered up the greenest apps I could find [...]

The iPhone is a lot of things to a lot of people. You can control your home, buy movie tickets, track projects, play games, and more. Now, you can also use it to help the environment. A Real Tree, a recent addition to the App Store, offers users a chance to use their iPhone or [...]

With their latest lineup of products, Apple is pushing the new environmental features in an aggressive way. Rightly so, they are proud of their achievement — going from a heavily criticized Mac and iPod lineup a few years ago, to a set of very environmentally friendly products today.
Their environment page states, albeit in a typically [...]

GoodGuide’s recently released application for the iPhone provides you with instant access to their 65,000+ strong database of safe, green, and healthy products.
Deemed the “world’s largest and most reliable source of information on the health, environmental and social performance of everyday products and companies,” this is a great resource for those looking to avoid the [...]

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]