In the latest example of Apple going green, the technology company has launched a revised and expanded web site, Apple and the Environment.
While the company, to date, has largely focused on reporting the environmental impact of its manufacturing processes, the updated site also examines Apple products over their entire life cycle, including consumer usage. In [...]
Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]
Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]
© 2009 The GigaOM Network. Marketing consulting by ACS.
