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Why Starbucks/Apple Collab is so Interesting

Written on September 19, 2007 by Nick Santilli and 13 people have commented

Back when the Zune dropped (and kept dropping…) I was talking with a friend about the features – specifically the wifi that came built-in. While the product as a whole seemed like a brick, there was something interesting about having a media device with ad-hoc wifi enabled. He envisioned a new wave of [...]

Apple.com Redesign Emulates OS Functionality

Written on September 08, 2007 by Nick Santilli and 10 people have commented

If you don’t know that Apple thinks-through every minute detail of the things they do, you haven’t been a fan long enough. Take a long look at the hardware, the software, and the retail stores and your appreciation for the level of thought Apple puts into every thing they do should grow immensely. [...]