According to a report this week on The Mac Observer, Apple and AT&T have been presented with a class action lawsuit by a customer who accuses them of misleading the public by advertising the MMS capabilities of the iPhone 3GS despite not making those capabilities available in the U.S. when it launched.

(Yawn.) I’ll let you mull over whether the accusation is fair; the plaintiff, Francis Monticelli, says in the suit that “MMS functionality was one of the reasons people chose to buy or upgrade… it has [become] clear that AT&T’s network does not support MMS.”

TMO points out Apple made it quite clear MMS functionality would not be available in America at the launch of the iPhone 3GS. Surely you remember the hilarious (and embarrassing) murmur of amusement and derision from the audience at this year’s Worldwide Developer Conference when Scott Forstall introduced MMS? “29 of our carrier partners in 76 countries around the world will support MMS at the launch of iPhone OS 3.0,” Forstall announced, then, trying to keep a straight face, added, “In the United States, AT&T will be ready to support MMS later this summer.”

Still, that little fact hasn’t stopped Monticelli suing, though I’m sure he won’t get far. I’ll never quite understand the litigation-happy nature of some of my American cousins (here in England we prefer to send strongly-worded letters of complaint) but it got me thinking about the now-forgotten drama of iPhone MMS. I can’t help wondering — was it really such a big deal? I mean, now you’ve got it, do you ever use it? Would you truly miss it if it disappeared overnight?

When MMS first appeared via the iPhone OS 3.0 update I couldn’t wait to try it out. I took a photo of a bowl of apples (go figure) and sent it to a pal. “I have MMS!” I declared, proudly. “So?” he enquired, puzzled. (I forget sometimes not everyone is an iPhone user and therefore have always had MMS.) That was back in June, a good five months ago. It was the first — and last — iPhone MMS I ever sent.

Old Habits…

Color me conditioned by my experience with previous iPhone OS limitations, but if I want to send someone a photo I instinctively use the Mail app. I’m not alone, either — fellow iPhone owners never send me MMS messages but also choose to use Mail instead (I know because of all those “Sent from my iPhone” footers I keep seeing).

I’m trying to figure out when and how this habit started; it’s easy to say it’s the result of Apple’s decision not to support MMS functionality, but if I force my grey cells to work a little harder, and think back to those dark times before the iPhone, I don’t have any fond memories of MMS. Sure, I had the function on every one of my old phones, but I barely ever used it. So perhaps my aversion to MMS started then…

Either way, I don’t care for MMS. It’s a clunky old technology that never mattered to me. Not even my most geeky of friends ever bothered using it, with or without adding an iPhone into the equation.

Apple’s Chief of iPod/iPhone Marketing Greg Joswiak once said the iPhone originally didn’t include (amongst other things) MMS functionality because it wasn’t high on the list of features customers wanted from their mobile phones.

Naturally, there was an outcry. People were either ambivalent (they didn’t care or simply accepted email was an adequate alternative) or they were furious. Spend a little time picking through any of the popular Mac discussion boards from 2007 onward and you’ll find plenty of disgruntled punters lamenting Apple’s decision to not support the feature.

You know how, when a child isn’t playing with a toy, and you try to take the toy away, the child will instantly want it and make a scene if they don’t get it? It’s that peculiarly human tendency to want what we don’t have, or what is being taken (or withheld) from us. Well, I wonder, was the outcry over MMS the same thing? And now we have it, how many of us are actually using it?

If you’re in the States and didn’t jailbreak your iPhone, MMS is still fairly new to you and you might still be enjoying the novelty of finally getting it working. So, while MMS is fresh in your minds (and your iPhones) perhaps you can answer the question — where do we really stand with MMS?

Is it an indispensable tool Apple had no business keeping from us this long? Or should we reluctantly (and perhaps a little bashfully) admit it wasn’t worth all that fuss and noise — Apple was right not to make it a priority and, if we’re really truthfully honest, we never used it anyway…

I spend an awful lot of time poking around in the App Store in both iTunes and on my iPhone, just in the hopes of finding something new and exciting to download and use on my device. It’s not an ideal situation, and I often wish Apple would throw out its tired model and completely restructure the App Store from the ground up.

There’s little chance of that happening, but a new Facebook app could help make the App Store more navigable, and do so with a little help from your friends. Mplayit is a new service being offered on Facebook that aims to bring some sense to the jungle that is the 100,000-strong App Store using a more intelligent browsing system based on recommendations and demos.

The idea is that there’s no one better to recommend iPhone apps you’d like than your friends. Using Mplayit, friends can make recommendations via the app which will appear on their profile page and in the news feed. That way, you’ll have a trustworthy source when you’re shopping for new software for your device.

By far the most useful aspect of Mplayit during my brief use of it was the app recommendations and shared apps. The rest, including popularity, search and categories, is already available to users via the App Store itself.

I’m not exactly sure how apps get onto the recommended list, since I would assume that they would be the ones which are the most recommended, but then what’s to differentiate them from the shared app? Whatever the methodology behind their selection, the fact remains that they are good picks, and well-deserving of attention. The list provides a good variety, too, covering apps with a range of functions instead of just presenting, say, all the top Twitter apps.

The best part of Mplayit, from the standpoint of people who need to see to believe, is that most apps come complete with videos and images previewing the functionality of the software running on an actual iPhone, and a full text description, too. That’s what puts Mplayit ahead of other iPhone app discovery sites like AppShopper.com or 148apps. Of course, each app also includes buy links that redirect you to the App Store, and a link through which you can add the program to your collection, which helps Mplayit track app popularity and recommendation information.

Many people are reluctant to use Facebook apps because of privacy concerns and fears of spamming the news feeds of friends, but after trying out the service for a little while, I haven’t found any cause for concern with Mplayit. The best part is that you can still use most aspects of the app without granting it access to your profile information.

I’ve had a rant building up for a few weeks. A rant about developer’s treatment at the hands of the App Store submission procedure. However unlike many rants on the topic, mine is not directed towards Apple. It is directed towards the iPhone developers who complain about the poor, unfair treatment they get, carrying their bleeding hearts in their palms while claiming Apple is bludgeoning the life out of them.

Two recent news headlines, seemingly separate, are intrinsically tied together and the synergy of them have made my eyes dislocated from the continued rolling they involuntarily perform.

The first headline, Facebook Developer Turns Back on iPhone relates how another high-profile developer has thrown their hands up in disgust over how Apple’s closed system runs against their principles. A direct quote from Joe Hewitt, developer of the popular Facebook application can be found on TechCrunch, and is most relevant. I will come back to this later:

I respect their right to manage their platform however they want, however I am philosophically opposed to the existence of their review process.

The second headline is Apple’s App Store Approval Process Now Includes an Automated Layer. The quick version is that Apple is now using an automated tool to determine if the Apps that developers submit to the App Store are using any Private API calls.

These two headlines are actually the same story, a fact that was made quite apparent by a popular direct iPhone-to-iPhone messaging App called Ping!. On Ping!’s Facebook Page, the developer announced that the much-anticipated version 1.2 of Ping! has been rejected by Apple:

Bad news is Ping! 1.2 has been rejected by Apple on Nov 14 due to a software library we used, developed by the Facebook company. This library is used by many apps including Ping! and the iPhone Facebook app itself. Unfortunately the most recent version of this library has violated some of Apple’s guidelines and  has caused hundreds of apps to get rejected including Ping! 1.2.

So let’s get this straight. Ping! and hundreds of apps have been rejected because they used a popular development framework, a framework which used Private APIs. A framework, which was created by Joe Hewitt initially for use with the Facebook application and then made available to third-party developers.

Lets be clear about this; Joe Hewitt used Private APIs in his public framework, well-known to be against the rules of the App Store, and then acts all indigent when Apple slaps his framework down. Rather than disclosing his error, rather than saying “oops sorry about that,” he would rather ride the trendy wave of ‘blame Apple control policy’ and cite ‘philosophical differences.’ I rather wonder if these philosophical differences would still be present if his framework hadn’t been caught in this automated tool. If it were just other people’s frameworks that were caught, would he still have quit for ideological reasons?

Now I don’t mean to pick solely on Mr Hewitt, and maybe I’m being too harsh. But he is just the latest example in a blogosphere that increasingly seems to love taking the loud minority and say “Look! Here’s proof that the end is nigh!” Come on, the end isn’t nigh, it’s not even on the horizon. Out of the thousands of App Developers that exist, we’ve had a dozen, maybe two dozen make a public fuss and quit. Big deal! This is the real world; businesses start, some succeed and some can’t hack the brutal reality. Those just make excuses and quit. Just like everywhere else in the business world.

To summarize the full story that I see, it goes something like this:

• Apple publishes the rules for making iPhone Apps, including publishing and documenting the specific APIs which developers are allowed to use.
• Some developers ignore these rules and make use of Private APIs. Some Apps get through the cracks in the newly functioning App Store review procedures.
• Apple starts to crack down on private API usage. Developers who get rejected due to Private API use cry foul “Why are WE rejected but THOSE apps are allowed?” This was a fair question.
• In response Apple says “They shouldn’t have been allowed, we are working on a way to fill up the cracks in the system”
• Apple then goes ahead and fill the cracks with an automated (and thus unbiased) system to test of private API usage.
• Developers then cry foul, “It’s not fair, you’re a bully, it’s too hard.”

Cry me a river….

Before I get off my soap box, I’d like to add that there are times and places for Private API use. As a professional software developer working on proprietary custom embedded solutions on Windows Mobile devices for specific customers, I freely admit to using Private API calls at times. Sometimes its necessary to get a specific job done. The difference is scope and control. Our clients deploy the software under our care and guidance, with specific OS and hardware requirements. If they change devices or operating systems, we know about it well in advance and can prepare for it accordingly. Our clients don’t just upgrade the OS and expect everything to work.

The consumer market is a completely different kettle of fish, customers upgrade willy-nilly  and expect things to just work, especially things related to Apple products. Private APIs are private for a reason, because they can not be relied upon to behave from one OS release to the next. This means that applications will break and the consumers, you and me, lose out.

In the brutal competition of any market place, and indeed the world in general, the strong will survive and the weak will perish. The App Store is no different and I’m constantly dumb-founded as to why some people expect it to be so.

Speaking yesterday at the Professional Developer’s Conference, Microsoft’s Chief Software Architect Ray Ozzie explained what’s really important when it comes to the smartphone business, and it’s apparently nothing at all to do with the number of apps available on any one platform.

All the apps that count will be ported to every one of them. It’s a completely different situation from the PC market, where software’s built to run on a Windows or a Mac. Mobile apps require very little development, so it’s much easier to bring them onto every platform.

Yeah. That’s why there are more than 100,000 apps in the iTunes Store and, what, five in the Windows Marketplace? And that’s why quality apps like Facebook or Tweetie 2.0 have been ported, feature-complete, from the iPhone to Windows Mobile, Blackberry and Palm OS? Oh, wait…

The point here is that Microsoft’s senior execs apparently continue to misunderstand what’s going on in todays smartphone market. Microsoft seems to view the iPhone not as a serious competitor but more as a toy, something to disregard because grown-ups (grey-suited corporate drones) aren’t interested in all that flashy functionality and rich media. They’re not interested in the astonishing range of software available for the iPhone. They just want Mobile Powerpoint and Excel, plus a few other ageing Office apps. That’s all that really matters, right?

Wrong. We need look no further than JD Power’s recently published results of a satisfaction survey they conducted of business smartphone customers around the world. Apple came in at number one, RIM finished second.

WIRED’s Gadget Lab published an article yesterday examining some of the mistakes Microsoft has made with Windows Mobile. NPD Group analyst Ross Rubin told WIRED:

Microsoft’s mobile OS history is rooted in personal digital assistants, which were marketed toward enterprise audiences. Today, the smartphone has shifted into the mainstream as a consumer device, and yet Windows Mobile is still largely focused on enterprise features.

Perhaps Microsoft has a significant change planned for the release of Windows Mobile 7, WIRED’s Brian Chen asked Redmond HQ. They declined to discuss Windows 7 directly, but did have this to say about their mobile OS business;

The company’s mobility strategy has not changed; it is and has always been to provide a software platform for the industry. The company works closely with many mobile operators and device makers around the world because people want different experiences on a variety of phones.

Well, it’s certainly a different experience alright. A lousy one. That’s one reason Microsoft’s global smartphone market share has dropped from 11 percent in 2008 to 7.9 percent today. In the meantime, Apple and RIM have seen their market shares swell to 17.1 and 20.8 percent, respectively.

Microsoft’s Mobile strategy is out of touch. Ever-increasing numbers of enterprise customers who once used Windows phones are today carrying Blackberrys or iPhones and have entirely different expectations of their cellular devices. Mobile Outlook just won’t cut it any more.

Hopping Mad

Driving the point home is a timely article published this week by the Wall Street Journal, about the disparity between old, primitive tech used in the office, and the far more capable and empowering technology found at home. According to the WSJ’s Nick Wingfield, execs at Kraft Foods noticed the difference.

Executives began to worry that the company’s technology policies were preventing employees from staying in step with trends. Kraft was a consumer company, they figured, so workers needed to be more familiar with the technologies that consumers were using, whether the iPhone or YouTube.

So, the IT department stopped blocking access to consumer Web sites, and the company started a stipend program for smart phones: Workers get an allowance every 18 months to buy a phone of their choosing. (Over 60% picked iPhones.)

With all the above in mind, I can’t see how Microsoft’s Mobile strategy could be considered sound business. If I were a Microsoft shareholder, I’d be hopping mad at the company’s apparent inability to understand — and adapt to — the demands of today’s smartphone consumers.

It’s paradoxical, really. Microsoft has always highlighted how customer choice is of paramount importance, indeed, a key component in its success with Windows. In the quote above, Microsoft’s own spokesperson stresses how Microsoft works with mobile operators and OEM’s to provide choice. But at the PDC yesterday, Ozzie seemed to be saying that an impressive selection of apps (ie. choice) is unimportant. He mentions “apps that count” but doesn’t say what those apps are; in any case, that’s a short-sighted assertion. Apps that matter to me, may not matter so much to you. That’s precisely why an iPhone owner’s home screen is so fascinating to other iPhone owners.

The iPhone’s greatest strength is the tens of thousands of software titles available in the App Store, usually at a knock-down price. There is, literally, something for everyone, no matter how discerning ones’ taste in Games, Productivity tools, or fart apps.

I give Windows Mobile another year, max. If it can’t build its app marketplace into a substantial repository of quality titles at (very) low prices, it won’t matter how closely Microsoft works with its technology partners. Because, at that point, Windows Mobile will be reduced to a Wikipedia entry as an “also ran” in the history of the smartphone.

Earlier we reported that the next generation of iPhone might have an RFID (Radio Frequency Identification) reader built in, if rumors prove true. Well, there’s no need to wait that long, if near-field communications (NFC) is what you’ve got a hankerin’ for. Wireless Dynamics has announced a device called the iCarte that will add both RFID and NFC capabilities to the iPhone.

The device adds functionality to the iPhone via the dock connector, to which it connects without adding too much bulk or without being too much of an eyesore. In fact, it looks like the iCarte’s designers went out of their way to make sure the add-on looks like it’s a natural extension of the iPhone itself, rather than an apparent third-party accessory.

A chip embedded in the iCarte turns your iPhone into a portable electronic wallet, able to process contactless payments. It can also transmit any information it receives directly to enterprise databases using Wi-Fi or 3G network connections, so that orders and purchases can be automatically input into your company’s home server. Of course, in order to use the iCarte, you’ll need to be using iPhone OS 3.0, since only the latest major software update supports dock accessory connectivity.

The iCarte also has a mini-USB port to allow for pass-through charging and syncing, so you won’t have to constantly remove and replace the device, and it comes in both black and white, in case fashion is a concern of yours. To be clear, while Wireless Dynamics does talk about business applications, it looks like the iCarte’s functionality is aimed primarily at people on the consumer end of the retail equation:

iCarte has an embedded smart-chip that can be configured as debit, credit, pre-paid and loyalty cards, for secure contactless transactions. iCarte can also read NFC Smart Posters, download or upload electronic coupons, tickets or receipts. iCarte is ideal for iPhone users who want to use their iPhones for fast and secure contactless payments, transit payments, loyalty rewards, checking balances, top-up, discovering new services from smart posters or kiosks and exchanging information with other NFC phones.

iCarte’s web site is devoid of information regarding an official release date or pricing for the receiver, although it does offer contact info if you’re interested in finding out more about the tech. Presumably a companion iPhone application would be required for programming in payment card information, checking balances, etc., but as of yet no such app is available via the iTunes Store.

The iPhone isn’t capable of true multitasking if you’re running a legit, non-jailbroken device, so you can’t do something like, say, have Facebook and Twitter open at the same time. Thanks to the latest update, though, for TweetDeck for the iPhone (free, iTunes link), you can experience most of the advantages of that hypothetical situation using only one app.

The newest version of TweetDeck for iPhone has lots of new features, but by far the most significant is the ability to add columns that show updates from your Facebook friends (and MySpace, too, if you’re a musician or a 13 year-old who somehow got transported to the future from the year 2000). You can read updates, yes, but you can also do wall posts, comment on things, and update your own status, all without leaving the app.

You can even “Like” someone’s status update from the zoomed in view. Really, if you use Facebook the way I do these days (never opening the inbox, browsing the news and live feeds like they were slightly broken Twitter feeds and occasionally doing a wall post or two if something catches my eye that needs direct address. My Inbox has become a wasteland of lost and unread missives, and I rarely look at event or other invitations, unless prompted to do so in real life or on Twitter.

When you hit the compose button, you’re taken to the usual window, but now at the top you can opt to post your status update to one, some, or all of the accounts associated with your TweetDeck installation. It’s very handy if you want to post an update across more than one Twitter account, or if you’d like to selectively push some of your Twitter updates to your Facebook without using an extra plugin and the #fb tag, for instance.

Other new features include landscape keyboard support (via a button, not the accelerometer, which is actually better in my opinion), 12seconds.tv integration for 3GS video tweeting, and an option to save draft tweets you’re working on. Should give you a chance to rethink that disparaging comment about your workplace you’re thinking about posting. Bit.ly URL shortening with click tracking is also a new feature, as is the ability to add a column devoted exclusively to trending topics.

It’s a good update, but I still don’t think it can replace Tweetie 2 as my primary client. If I was a social media manager at a company in charge of maintaining multiple Twitter streams for different lines of business, TweetDeck would be my go-to application, but as it stands, it’s just more meat than I can generally chew.

App Store developers now have more to contend with than just the fickle tastes of the humans Apple has reviewing submissions. Now, submissions also go through an automated filter that determines whether or not the app is obeying the rules and not using any of Apple’s private APIs, which is a no-no, according to the developer agreement.

The news comes via a conversation that occurred between developers on Twitter. Craig Hockenberry, best known for Twitterific, guessed that the App Store now contains a mechanism to check submitted code against proper framework use, and John Gruber responded that Apple has in fact recently begun to do just that.

The specific function of the new automated component is to check submissions for private API calls. If it finds any, the app is rejected outright. Presumably, such a check would be run at the beginning of the review process, thereby cutting down a lot on the number of submissions that must be reviewed by actual human beings. In other words, it’s a volume compensation strategy on Apple’s part.

It’s also technically fair, since Apple has said all along that private APIs are off-limits. The published reason being that Apple can’t confirm that said APIs will remain stable from release to release of the iPhone OS, meaning that something based on them might break every time an update rolls out. By forcing developers to stick with the public APIs, Apple is trying to ensure that some stability exists for end-users who depend on the hundred thousand apps or so available now in the App Store.

Despite being technically fair, the move feels a little unfair to developers, since Apple hasn’t exactly been consistent about enforcing the rules regarding private APIs up till now. One reason could have been that spotting their use just isn’t that easy, which the computer filter now rectifies. But it seems clear that Apple also looked the other way in at least a couple of cases when it suited it to do so, like with Google’s mobile search app, hence my suggestion that this has more to do with reducing workload using a non-arbitrary filter than anything else.

While the introduction of an automated layer does, on the surface, seem to guarantee a level of fairness, it also probably isn’t very encouraging to developers, who now essentially face a firewall before they gain access to individuals they can actually talk to about what’s wrong with their submission. Expect more headaches for the App Store team as the fallout for the implementation of this measure.

Scheduling a Genius Bar or One to One training session appointment has never been that difficult. Just go to Apple’s web site, enter some information, and you’re done. But a new rumor over at AppleInsider suggests that it’s about to become even easier, thanks to a new in-house developed iPhone app that could be forthcoming soon from Apple.

News of the app comes via a “source that has proven reliable in the past,” though no further information is given. The app is said to be able to create appointments for both Genius Bar and One to One, and to view membership details for programs that require a subscription. No word yet on a street date for the app.

Presumably the app would allow users to make any kind of reservation currently only available online, including a personal shopping appointment. Although the web site system currently employed is easy enough to understand and use, I imagine a dedicated iPhone app designed by Apple would make the process so easy and intuitive that I’d probably actually use it far more than I currently do, particularly for personal shopping when new products launch.

MacRumors corroborates the report via separate sources, so it seems likely that the Concierge app will be forthcoming. I’d expect it to appear before the holidays, so that shoppers can take advantage of it pre-gift giving, and people on the receiving end of Apple products can use it after the holidays to schedule appointments.

The Concierge app would be the latest move in a series of efforts focused on improving Apple’s retail performance, including in-store pickup for holiday shoppers, more and improved stores, and the new EasyPay touch system.

OnLive made a lot of noise when it first appeared on the scene way back in March at the Game Developer’s Conference of 2009. It’s a service that’s said to be able to make a gaming machine out of any computer that can run the latest browsers, which would effectively end the madness that is PC gaming hardware upgrades. And now, it looks like it might be able to work on the iPhone, too.

What OnLive does is bypass the normal hardware barriers involved in PC gaming by streaming the game live to a user’s browser window from a server farm located nearby. The server farm deals with the game’s performance demands, and all the end user needs is a good enough connection to stream the content smoothly.

It’s a setup that sounds too good to be true, and many remain skeptical about whether or not OnLive will be able to deliver what it has promised. There was supposed to be an external beta this past summer, but that’s been delayed, which doesn’t exactly inspire confidence.

Still, if the service works, it will revolutionize the way gaming is done. The system has strong support from game publishers, which makes sense because without the hardware barriers, they stand to broaden their audience considerably. If that audience were to also include iPhone users, you can imagine that even more game companies would fall in line behind OnLive.

The company recently demoed an iPhone app that allows users to play full games alongside users of the PC OnLive service, or players using the company’s MicroConsole, a standalone device which connects to a display or TV — yes, even without the modern convenience of buttons, joysticks and bumpers. Presumably, onscreen controls allow you to manipulate the in-game action, although a report at Engadget Mobile doesn’t go into detail about how exactly it works, nor does a blog post at OnLive. Needless to say, your PC gaming friend will probably be able to school you at Modern Warfare 2 unless you’re some kind of touch control prodigy.

When the app does see release, which won’t be for a while, OnLive CEO Steve Perlman says it won’t allow you to game right away. Initial versions will allow you to monitor gaming stats and spectate, so you can watch live gameplay without taking part. Interactivity is planned down the road, but control kinks and other issues have to be addressed before it goes live to the masses.

What do you think? Would you take advantage of full-version gaming on your iPhone if you had the ability to? I foresee a very limited catalog of titles that this sort of thing would work with, but if it does become a reality, and it becomes popular, developers might design custom gaming experiences for people who access games via OnLive on their iPhones.

There’s been talk lately that Apple’s execs are a little unhappy with the direction the iPhone and iPod touch have taken in regards to gaming. They didn’t anticipate such strong interest in gaming, it wasn’t really a key concern in their initial plans for the platform…and anyway, Stevey J’s not much of a gamer, and everyone knows to steer clear of Steve’s dislikes.

But as the Philosopher Jagger so wisely put it, “You can’t always get what you want.” And, as someone else once quipped, “If you can’t beat ‘em, join, ‘em.” To that end, Apple is advertising a job opening for a “Game/Media Software Engineer.” Based at its Cupertino hive mind headquarters, it’s a full-time position, and it sounds like Apple is taking it really very seriously;

The interactive media group is looking for a skilled software engineer who wants to work as part of a small highly motivated team to work on interactive multimedia experiences on the iPhone and iPod touch.

OK, sounds like gaming, right? I mean, sure, it could be the start of iLife for iPhone, but I doubt that. I suspect this is more likely the beginning of some home-grown games. It has done it before (it’s just, no one cared).

The position on the team is to help design and implement interactive multimedia experiences on the iPhone and iPod touch. The position also requires a creative thinker who can contribute and comment on the design process as well as being flexible enough to aid in all aspects of production such as asset management and able to work to a deadline.

Yeah, definitely sounds like gaming. What other medium is best described as “interactive multimedia?” (Don’t answer that, I know there are loads of genres, I’m just being glib, mmkay?)

The posting adds that applicants must have strong C / C++ / Objective-C skills, while an iPhone development background “is preferred.” In addition, Apple requires its shiny new game interactive multimedia code-monkey to have at least three years of videogame development experience, which includes having shipped “…at least one AAA title.”

So the question now is…why now? It was pretty obvious in the months following the launch of the App Store that games were the hot favorite of pretty much every iPhone/iPod touch owner. (Well, Games and Fart Apps. I once sat in a room drinking beer with some nerdy buddies and one of them started showing off his fart apps. No more than ten minutes later we had purchased and installed half a dozen such apps each. It seemed like such a good idea at the time. Yes, I’m ashamed.)

Unlike Fart Apps, public demand for games has a habit of persisting. (Insert Fart-App-related “bad smell” joke here.) So, if Games are here to stay, might as well get in on it, right Apple? At the very least, there’s money to be made.

More Than Just the Money

Of course, there’s another possibility here. Much has been said of the rumored iTablet and the challenges of making iPhone OS applications “scalable” — that is, adapted to run on the tablet’s much larger, higher-resolution screen. Assuming the iTablet also takes advantage of a custom chip architecture (courtesy of Apple’s purchase of PA Semi) we have a unique hardware platform in the pipeline. And when Apple has something new to show-off, there’s a very strictly observed custom to keep in mind…

When Microsoft shows off a new technology, it traditionally does so with the help of a hardware partner. On stage during a keynote, Ozzie will say something like “We’ve worked closely with HP for ten thousand years and here’s their President of Keynote Demos to show off the new widget…” So then some exec in a shirt and tie comes on stage and fumbles around on a PC for 15 minutes talking about “platform integration” and “line-of-business opportunity” or, whatever.

When Apple shows off a new technology, it traditionally takes all the credit for it, from inception to execution and every step in between. After Steve wows us with a 50 foot tall, all-graphics slideshow, Scott Forstall introduces a jeans-and-tshirt-wearing execu-dude, “We are so proud of this amazing brilliant incredible new widget… so we gave it to EA’s developers to play with for only six seconds and they produced this new game they’re gonna demo now…”

Showmanship differences aside, the point here is that Microsoft never tells us how it should be done. Apple, on the other hand, always does.

So perhaps (in the context of taking advantage of the potential offered by an entirely new platform) this job posting makes perfect sense; whether it likes it or not, the iPhone/iPod touch have demonstrated that gaming is an important part of today’s mobile lifestyle. Making them work properly on the tablet will be a new challenge, and one Apple will be keen to demonstrate from day one. If it is going to stick to the Apple tradition of showing everyone “how it’s done,” it makes sense it will want to develop a demo in-house.

If you fancy applying, you can read the posting right here. I wonder if Joe Hewitt should consider applying, y’know, just for giggles?

I’m not sure how many of you are playing Eliminate Pro on your iPhones, but I’m guessing it has to be a fairly high number, considering the app’s success since its recent launch. ngmoco’s ambitious first-person shooter for Apple’s mobile platform is third overall in the App Store’s Top Free list, but what’s more impressive is the number 22 spot it currently occupies in the Top Grossing list of apps.

That’s a huge step for the micropayments business model made possible by the introduction of in-app purchasing in iPhone OS 3.0. It marks the first real evidence that developers can make good money offering a “freemium” model on the iPhone platform, with users getting the initial product for free, but paying for in-game rewards and additional content.

ngmoco appears to have found the sweet spot in add-on content where users don’t feel like they’re being extorted by a game’s in-app purchasing system. Eliminate Pro uses a system in which players earn rewards for in-game achievements that can be used to purchase armor and weapon upgrades. The catch is that you only get a certain amount of time during which game play earns you points. You can keep playing for free, but in order to get more rewards, you have to pay for more usable time.

Users can buy blocks of active time using the in-app purchasing system, in $1, $10 and $30 dollar increments. Players seem to have taken a shine to the system, since in-app purchases alone account for all of Eliminate Pro’s gross revenue. ngmoco also has a strong community and social media promotions effort in place behind the new title.

The company’s other title that depends heavily on in-app commerce, Touch Pets Dogs, hasn’t yet mirrored the success of Eliminate Pro. It hasn’t been available in the U.S. store for quite as long as Eliminate Pro, but I suspect the fact that its target audience skews much younger has more to do with its weaker performance. Eliminate players are far more likely to be in a position to have access to a pay-capable iTunes account.

No doubt ngmoco and other developers will try to repeat the success of Eliminate with other apps based on the same model. Personally, I’d be happy to see more games along the same lines, so long as developers remember that “freemium” does not mean “artificially handicapped.” Eliminate Pro works so well because it’s fun even if you don’t make use of the in-app purchases. As a result, users feel that ngmoco is operating in good faith and are willing to spend money on enhancing their experience.

For Q3 2009, Apple’s iPhone accounted for 17.1 percent of worldwide smartphone marketshare, a new high for the company. That’s the good news from Gartner, and there’s more where that came from.

While overall mobile phone sales were flat for the quarter, smartphone sales were up 12.8 percent, some 41 million units. Carolina Milanesi, research director at Gartner, notes that smartphones “represent the fastest-growing segment of the mobile-devices market and we remain confident about the potential for smartphones in the fourth quarter of 2009 and in 2010.” How convenient for Apple.

3.4, 12.9, and 17.1 percent…that’s Apple’s market share for each third quarter from 2007 through 2009, the growth rate easily besting even RIM’s doubling of its own market share over the same period of time. For the current quarter, Apple also outpaced RIM, the two companies growing by 49.2 and 46.9 percent, respectively. While that surge could be attributed to the launch of the iPhone 3GS, it should be noted that the iPhone 3GS was supply constrained during the quarter. Further, Gartner believes the fourth quarter “should be even stronger as Apple starts selling in China, through one additional carrier in the UK, and in an additional 16 countries.”

While Nokia did manage growth, it picked up only 4.4 percent in units sold, putting the company at 39.3 percent market share, down from 42.3 percent for the same period last year. The big losers for the quarter appears to have been manufacturers saddled with Windows Mobile 6.

According to Gartner, Windows Mobile 6.5 came “too late to have an impact on the third quarter, so sales of Windows-based smartphones saw another decline.” Apparently, HTC must be gaining strength based upon Android. Google’s mobile OS “picked up momentum but with only a handful of Android devices available, its share remained modest at 3.5 per cent” of the mobile operating systems.

No doubt phones like Verizon’s Droid will help to increase Android’s share of the market, but arguably not at Apple’s expense. The problem with Android is that each carrier is free to create its own mind-numbing implementation, resulting in a lack of consistency for the users of different phones. A case in point is the Droid, which currently lacks multi-touch, even though Android 2.0 supports it. For the most consistent and elegant mobile experience, the only choice remains the iPhone.

I love having the luxury of video capture on my iPhone 3GS, because it’s available to me anytime I need it. The only problem is, it’s either video or photo capture, so I’m potentially out of luck if I captured one and decidedly would have rather had the other. Yeah, I kind of like having my cake and eating it all in a single sitting too.

The good news — in this particular case at least — is that if you capture the event in video, you have a pretty good chance of getting decent still photos out of it when you’re through.

While this tip is aimed at iPhone 3GS users who can shoot their own video, it’s possible to use on any model when viewing video. The beauty of editing 3GS video that you’ve shot, is the frame scrubber that is made available for editing purposes. That feature just makes it a lot easier to pinpoint the image that you want to pull from the video content. (This becomes important when one frame is blurry, and the next is not.)

Once you’ve found the frame that you want to make into a photo in your iPhone album, we just need to capture it. For the best results, make sure the control bezels are hidden from the screen. Usually tapping the screen once will cause them to slide out of view. Then, to perform the screen capture, press and hold the Home button. While holding the Home button, click the Sleep button on top of the phone. You’ve now saved that movie frame to your photo library as a stand-alone picture file.

The quality of your resulting photo depends completely on the video that was captured first. If there are slow movements that limit or eliminate blur, that will give the best outcome to this process. It’s not a perfect solution, but it’s better than no photos from an event at all!

Facebook for the iPhone is one of my most used applications, and I’m not alone as it’s amongst the most popular iPhone applications ever. This success is due to the size of Facebook itself, that the application is free, and that it is very well done. That last is due mainly to Joe Hewitt, who has been the main developer for Facebook’s iPhone application. Unfortunately that’s about to change, as Hewitt tweeted that he is moving “…onto a new project.”

At face value this may not be of any importance beyond a certain sadness to see a great developer leave a platform and an application so many love. In a conversation with TechCrunch, however, Hewitt made clear that the principal reason behind his departure from this project is his unhappiness with Apple’s management of the iPhone app store. Hewitt specifically mentions his philosophical opposition to the review process, indicating that it puts an unnecessary middleman between developers and users. He also fears that it sets a dangerous precedent for other platforms. Hewitt will be moving onto a web project at Facebook, which offers the opportunity to work on an open platform.

Hewitt is not the first developer to abandon the iPhone due to Apple’s perceived mismanagement of the app store, but he may be the highest profile. His departure from iPhone development highlights a critical danger that Apple faces with the app store. For a variety of reasons, ranging from an inability to get your application noticed, the danger of having your application rejected for unforeseen reasons and the very low prices charged on the app store, many developers are growing disillusioned with the iPhone as a platform.

If this trend reaches a critical level it could deal a blow to the iPhone, which has touted the wide variety of high quality applications in its marketing. Even more dangerous is the possibility that developers will move in large numbers to other platforms, with Android being the most likely option. Of course Android has its own problems related to app development, and there are still plenty of developers who are focusing on the iPhone as their principal mobile platform.

It may be, however, that Apple is offering its competitors an opening to create a much more developer-friendly environment and steal one of its key advantages: the quality, not the quantity, of applications available. If Android, BlackBerry or Symbian can attract top developers to produce 1,000 high quality applications for its platform, that will probably be enough to erase the huge lead Apple has today. Who cares if you can’t choose between 500 tip calculators, or 30 different versions of the same public domain book as long as you can get high quality versions of the apps you actually want?

It’s clear that Apple realizes there are problems with the way it is currently managing the app store. The question is whether it can make the necessary adjustments to attract and keep the best developers for the iPhone, or if the Joe Hewitt’s of the world decide it’s just not worth their time.

]]> http://theappleblog.com/2009/11/12/facebook-developer-turns-back-on-iphone/feed/ 14 mebpenguin facebook app logo http://theappleblog.com/2009/11/12/ikee-iphone-worm-progeny-not-so-harmless/ http://theappleblog.com/2009/11/12/ikee-iphone-worm-progeny-not-so-harmless/#comments Thu, 12 Nov 2009 16:45:51 +0000 Darrell Etherington http://theappleblog.com/?p=35657 ]]>

Earlier this week, we reported that the first iPhone worm had been created. It was called “ikee,” and all it did was change the default wallpaper on devices to an image of Rick Astley with “ikee is never going to give you up” printed across the top. It was relatively harmless, if annoying, and the hacker responsible claimed that it was more of a warning than anything else.

Hopefully many heeded that warning, since now a new virus has surfaced that uses the same M.O. as ikee, but that has a much more malicious intent and effect. Specifically, the new malware mines personal data from your device, using the very same exploit ikee revealed earlier in the week.

The new worm, dubbed “iPhone/Privacy.A” by digital security firm Intego, affects only jailbroken iPhones, and grabs things from your device like address book contacts, text messages, photos, music, video, calendar entries and email messages. Basically, almost anywhere it can look for sensitive data, it will. The virus doesn’t seem to be able to access information stored by other applications on your iPhone, like password managers, but if you’re affected, the only safe course of action is a full wipe and restore.

Theoretically, according to iPhone security researcher Charlie Miller speaking to Computerworld, attacks based on the same exploit could do more than just mine data. Running up your phone bill, sending out bulk text messages and spamming your contacts are all well within the realm of possibility. Miller goes on to describe how easy it would be for a hacker to infect a device:

This could easily be installed on a computer on display in a retail store, which could then scan all iPhones that pass within the reach of its network. Or a hacker could sit in an Internet café and let his computer scan all iPhones that come within the range of the Wi-Fi network in search of data.

In order to secure your device against this kind of attack, there are a few options. First, change the default SSH password if you haven’t already. So far, that appears to be the easiest way to foil attempts to infiltrate your jailbroken device. The best way to prevent this and any kind of future attack along the same lines, however, is to not jailbreak your device in the first place, or to restore it to factory settings if you’ve already jailbroken. Of course, for many who use their devices with carriers who don’t officially offer the iPhone, that isn’t an option.

Miller suggested that Apple may want to consider re-engineering its security measures to account for jailbroken devices, but as that would mean tacitly acknowledging and even accepting a practice it stridently disapproves of, I think the best bet for jailbreakers is just to shut down all SSH access, if possible.

Universal Media announced awhile ago that it would be introducing iPhone control into some of its Blu-ray titles, starting with “Fast & Furious,” the Vin Diesel/Paul Walker romp that saw the lucrative car racing series return to its humble origins. Now, Universal is extending the iPhone/Blu-ray connection to a much wider swath of its library thanks to “pocket BLU,” a new app for Apple’s handheld devices.

pocket BLU is a free download from the App Store that allows your iPhone to become a remote control for operating Blu-ray discs from Universal. It won’t work with just any movie, of course. Blu-ray discs need to be played using a Wi-Fi connected player, for one, and the title has to be specifically enabled to work with pocket BLU, something which will be indicated by a conspicuously placed logo.

The app will allow you to control playback of the film, and jump backwards and forwards to any point in the movie using a visual time line. You’ll also have access to a pop-up keyboard for entering data, which will definitely make any typing you need to do with your Blu-ray movie much easier. Finally, some titles will offer the ability to stream special content from the disc to your iPhone, which can then be stored for later viewing.

The app has promise, but limited as it is to one major distributor’s titles, it feels a little like yet another extraneous feature designed to add value to a format that’s failing to catch on with most consumers. Chances are, I’m never going to watch or care about the additional features included for pocket BLU users anyway, so why not just stick to playing back digital content on my Mac and using Rowmote or VLC Remote to control it? Take it from me, Universal, you’ll be far better off if you focus on delivering content to the iPhone platform, instead of just control mechanisms.

After heavy promotion, including a little negative advertising, Verizon launched the Droid over the weekend, and two days later the first sales estimates are in: 100,000.

Speaking with Bloomberg, Analyst Mark McKechnie of Broadpoint AmTech thinks that’s pretty good. Noting that Verizon had 200,000 Droids on the shelves for launch, he said most stores sold at least half their inventory.

“I see the first few days as encouraging,” McKechnie said. “There seems to be pretty good demand — they’ve taken the right steps and picked a good partner with Google on the Android side.”

While that may be true, comparing the Droid to the iPhone and the Palm Pre during their launch weekends paints a different picture…or chart.

According to Apple, both the iPhone 3G and iPhone 3GS sold more than a million units during their first weekend. Some might argue that’s an unfair comparison, in that both iPhones were available in multiple countries. Both also benefited from the App Store, though that was far more of an advantage for the 3GS. When the iPhone 3G went on sale, there were only 500 apps available, compared to more than 10,000 for the Droid now.

Still, a more fair comparison might be found with the original iPhone, as it too was sold in the U.S. on a single network. However, it should also be pointed out that Verizon has more customers than AT&T, and that the original iPhone was not a 3G device, and that the 8GB model cost $599.

Nonetheless, Verizon’s 100,000 Droids looks pretty good next to Apple’s 270,000 iPhones, except for one thing. That number does not include Sunday sales, which fell on July 1 and were part of a new quarter. It’s very possible Apple sold as many as 400,000 iPhones during that first weekend of lines around the block.

Of course, lines aren’t everything. As Verizon spokesperson David Samberg said to CNET regarding Friday’s Droid launch, “long lines forming outside are flashy,” but the goal is a “a steady stream of people” over days and weeks. Perhaps the Droid would be better compared to Palm’s smartphone, which is estimated to have sold around 50,000 units during its launch weekend.

It’s looks like Verizon may have a “Pre killer” in the Droid.

Today is the day the iPhone stopped being an exclusive in the UK. Officially, as of 7 a.m., the device went on sale at Orange retailers across the UK, and the carrier is already claiming that the iPhone has gone over exceedingly well with consumers, despite already having been available to O2 customers since its initial launch.

By the end of business today, the newest UK iPhone carrier on the block will have sold well more than 30,000 iPhones, according to gadget web site T3. Not bad for what’s technically a relaunch of an already available device. Compare that with Motorola’s claim of 100,000 Droid units moved in three days in the U.S. Properly framed and in context, the iPhone figures Orange is claiming are much more impressive, and show that hype aside, any competitor still has a long way to go to contend with Apple.

Orange also claims that the impressive sales numbers represent a new record for first day handset device sales in the UK, at least regarding published results. The launch sales of the device have also helped Orange’s own Wednesdays app climb to the top of the Entertainment category charts, and achieve the No. 2 ranking overall in the free section of the App Store.

Vodafone, which has yet to launch the iPhone, but intends to in early 2010, didn’t want to just sit back and let Orange have its day in the sun uncontested. The UK cell service provider is hoping to convince some would-be iPhone buyers to step back and wait until its own launch, by reporting that in tests (which I’m sure were completely unbiased), the Vodafone network is the fastest using the iPhone:

“We’ve been out and about testing our network across the UK. Whilst our guys were watching the latest YouTube clips on the iPhone they found that Vodafone delivered the fastest download time for a 10-minute video.”

Vodafone provided not a single scrap of statistical evidence to back up its claim, which is only fair since Orange didn’t provide any to support its claim regarding sales numbers, either.

Orange recently came under scrutiny for its reported 750MB cap on data usage under its “Unlimited” plan, and for imposing bizarre restrictions on how network data may be used, restrictions that seemed, if taken at face value, to basically prohibit 90 percent of iPhone usage. Obviously, the company isn’t actually preventing its iPhone customers from doing things like using IM applications, and since no one’s had a chance to hit that 750MB limit as of yet, things appear to be going more than smoothly for the big launch.

O2 just announced what seems like a fairly magnanimous gesture on its part today, in preparation for the launch of the iPhone on other UK carriers and the end of iPhone exclusivity in that country. That should mean that O2 customers who want to take their business elsewhere can have their phones unlocked as early as tomorrow, since Nov. 10 is the stated launch date for Orange UK’s iPhone offerings.

The news, which comes via The iPhone Blog, is a promising sign for all iPhone users. If Apple is at all a party to the decision to allow unlocking of its devices in countries where the iPhone is available on multiple networks, then hope exists for countries like Canada, too, where the iPhone recently became available on Bell and Telus, as well as Rogers, the original carrier.

O2 CEO Matthew Key describes in an interview with the Times Online how customers will be able to unlock, though that won’t relieve them of their contractual obligations:

Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to honor any outstanding contract period they have. At the end of their contract period, they are entirely free to move to another operator — though naturally we hope they won’t want to!

It isn’t clear how the unlocking procedure will actually work. Will users have to physically visit an O2 store, or can it be done over the phone using iTunes at home? Whatever the method, O2 is doing the right thing by providing its customers a choice, which is a good faith gesture which should end up building customer loyalty and avoiding resentment. No word yet on whether or not other UK carriers will be offering the same service for their iPhone devices.

The first iPhone worm has been discovered. It comes to us via Australia, and appears to be limited to that country for now, although it has the potential to spread. It also stars Rick Astley, so to speak. The work changes the iPhone’s wallpaper to an image of the 1980s pop singer, who’s enjoyed a recent resurgence thanks to the Rick-rolling Internet phenomenon.

The worm has the ability to break into jailbroken iPhones only. Even if you’ve jailbroken, you still aren’t vulnerable unless you’ve also installed SSH, and not changed the default password after doing so. As a result, only a small fraction of the larger iPhone community is probably susceptible to the “ikee virus,” as it is called in its own source code.

Still, it shows that as the platform matures and becomes more widespread, it also becomes the target of more malicious attacks. Most hackers, like any businesspeople, are interested in the bottom line, and part of that involves targeting the largest group of people possible. With millions of users worldwide, the iPhone is definitely an appealing mark. ikee’s creator, a hacker calling himself “ikex,” cites a different explanation for this particular worm’s creation:

Why?: Boredom, because i found it so stupid the fact that on my initial scan of my 3G optus range i found 27 hosts running SSH daemons, i could access 26 of them with root:alpine. Doesn’t anyone RTFM anymore?

In the case of this worm, which only changes the background wallpaper to the Astley photo with the slogan, “ikee is never going to give you up” across the top, Graham Cluley of SophosLabs suggests it’s really only an experiment:

The source code is littered with comments from the author suggesting the worm has been written as an experiment. One of the comments berates affected users for not following instructions when installing SSH, because if they had changed the default password the worm would not have been able to infect them.

While not dangerous in and of itself (it actually sort of provides a service by reminding users to take precautions), it could open the door for similar programs with less innocuous payloads. Hopefully, jailbreak users will learn from the experience and be prepared if someone more sinister tries to do the same thing again.

It’ll be interesting to see whether Apple latches onto this as a means to further decry the evils of jailbreak. If it leads to more serious exploits, it definitely would constitute a good reason to stay on the straight and narrow. In either case, expect to see more security concerns surrounding the iPhone as it continues its commercial success.