Ready, Aim, FIRE!

Written on June 19, 2008 by Jethro Jones and 4 people have commented

With all the success of the amazing MacBook Air and iPhone, Apple has set itself up squarely in the sights of companies competing for svelte design.
When the MacBook Air was announced, the Lenovo Thinkpad camp was quick to point out that the X300 was better, weighing in at 2.93. Now, Toshiba claims that their [...]

Nothing But Air?

Written on January 22, 2008 by Arvin Dang and 21 people have commented

I think Apple made a few too many assumptions when creating the MacBook Air (MBA), but will that translate to a failed product? I highly doubt it.

The Developer Assumption
I think Apple made three assumptions when developing the MBA for the subnotebook demographic:

Subnotebook users regularly use WiFi hotspots
Subnotebook users will not use their notebooks at home
Subnotebook users [...]

NetBoot and the Air

Written on January 18, 2008 by Stephanie Guertin and 3 people have commented

Since I heard that the MacBook Air didn’t come with an onboard optical drive, but did come, instead, with this magic virtual disk feature, I’ve been having a very interesting wonder - does this also mean that NetBoot now works - at least for the Air - over wireless?
And, fresh off the show floor today [...]

Reflections on another Tuesday at Macworld

Written on January 17, 2008 by Eddie Hargreaves and 11 people have commented

This is the fifth year I’ve attended Macworld Expo on the day of the keynote, and it definitely wasn’t as exciting as 2007. But after last year’s introduction of the long-rumored iPhone, how could it be?
Of course, another big difference is that I didn’t get into the keynote this year. There’s always a disconnect between [...]

MacBook Air: The World’s Thinnest Notebook

Written on January 15, 2008 by Josh Pigford and 17 people have commented

The rumors were true. Today Apple released the MacBook Air, “The World’s Thinnest Notebook”.
The competition specs in the “thin notebook” world are around 3 pounds, 1 inch thick, miniature keyboards, and slow processors.
The new MacBook Air is 0.16″ to 0.76″ at its thickest part and has a 13.3″ widescreen display.
A few features:

LED backlit display
Built-in iSight
Ambient [...]

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