TheAppleBlog

Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]

Do you have what it takes to create the next great iPhone app? Or have it featured on iPhone commercials and installed on the all iTouches at the Apple store? Maybe have a big ol’ icon flashing so fast at the next WWDC that you have to include a seizure warning? There’s an app for [...]

Having received confirmation from Apple PR, TheAppleBlog can now confirm that the official name for Apple’s latest phone is iPhone 3GS (no space).
While this might not seem like a big deal to you, for those of us having to write about the formerly awkward name, the plural alone was worth the change. Since the “S” [...]

Tapulous is obviously aware they have a hit on their hands with Tap Tap Revenge, hence the individually branded Weezer and Nine Inch Nails versions, the paid Tap Tap Dance, and the wildly successful sequel, Tap Tap Revenge 2. But a recent survey reveals that they may be more successful than anyone could have guessed, [...]

In case you hadn’t figured it out by now, I like the new iPod shuffle. So much so that I ordered one (in black) the day they were announced.
I bought it online since shipping and engraving are free. I lose the instant gratification of the Apple Store, but I gain the personalization of engraving. (Though [...]

There’s a trusted maxim in the marketing game: cheap razor, expensive blades. It comes from the practice of selling razors like the Mach3 or Fusion for next to nothing, and then selling the disposable blades for said razors at a rather more expensive price. Consumers tend to overlook the long-term price of purchase, and instead [...]

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]

Apple have recently announced a new field trip scheme, encouraging youngsters to visit their local Apple Store. The aim is to either let children use the hardware and software in the store to create a new project (likely using different iLife packages), or to turn the area into a theater to showcase a movie [...]

For the most part, I find Apple’s marketing messages to be clever, engaging and somewhat accurate. Usually, pretty imagery accompanied by a five to eight word sentence is enough to make me drool and start fumbling around for my wallet to fork over my hard earned cash.
But then there are times where Apple’s wording misses [...]

So Leopard finally launched last Friday at 6pm. It’s great, it’s lame – no matter your stance, it’s here. And in case you were unaware, it’s at least a little better (and dare I say, technically advanced?) than Microsoft’s Vista which hasn’t received the warmest of welcomes since it dropped earlier this year.
In [...]

Putting aside my general feelings about how annoyed I am by the constant noise of ringtones in any public place, Apple is obviously free to offer any type of product they want.
What does it in for me, however, is that Apple is pushing their ringtone product at me when I don’t even own an iPhone.

In [...]