Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]
Apple have recently announced a new field trip scheme, encouraging youngsters to visit their local Apple Store. The aim is to either let children use the hardware and software in the store to create a new project (likely using different iLife packages), or to turn the area into a theater to showcase a movie [...]
For the most part, I find Apple’s marketing messages to be clever, engaging and somewhat accurate. Usually, pretty imagery accompanied by a five to eight word sentence is enough to make me drool and start fumbling around for my wallet to fork over my hard earned cash.
But then there are times where Apple’s wording misses [...]
So Leopard finally launched last Friday at 6pm. It’s great, it’s lame - no matter your stance, it’s here. And in case you were unaware, it’s at least a little better (and dare I say, technically advanced?) than Microsoft’s Vista which hasn’t received the warmest of welcomes since it dropped earlier this year. [...]
Putting aside my general feelings about how annoyed I am by the constant noise of ringtones in any public place, Apple is obviously free to offer any type of product they want.
What does it in for me, however, is that Apple is pushing their ringtone product at me when I don’t even own an iPhone.
In [...]
