Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing to part with my little disposable income in order [...]
Last week Gizmodo published a leaked proposal (32MB PDF) from marketing agency Lippincott detailing plans for Microsoft’s upcoming brick-and-morter retail stores. It makes for mind-numbing reading, running at a mammoth 124 pages of (mostly) brain-freezing execu-speak.
I’m glad I don’t work in Marketing. It’s a troubled, stressful world where there’s no such thing as a “lie” [...]
I posted a while back about Apple’s freely available Summer Camps for Kids. These camps let children pick an iLife application that they’d like to learn about during a 3-hour session in an Apple retail store.
My son just attended his first Apple Camp and loved it. Since he’s younger — and because I was interested [...]
If you ask any of the Apple “fanboys” in the world why they are so devoted to Apple, at least one of the reasons you will hear is that Apple “sweats the small stuff” that really proves their dedication to user experience and attention to detail. Here’s a few of my favorites, covering Apple’s attention not just to their hardware and software, but even the product packaging. See how many you may have noticed before, and feel free to add your own that I might have missed in the comments below.
Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies.
The guide [...]
Do you have what it takes to create the next great iPhone app? Or have it featured on iPhone commercials and installed on the all iTouches at the Apple store? Maybe have a big ol’ icon flashing so fast at the next WWDC that you have to include a seizure warning? There’s an app for [...]
Having received confirmation from Apple PR, TheAppleBlog can now confirm that the official name for Apple’s latest phone is iPhone 3GS (no space).
While this might not seem like a big deal to you, for those of us having to write about the formerly awkward name, the plural alone was worth the change. Since the “S” [...]
Tapulous is obviously aware they have a hit on their hands with Tap Tap Revenge, hence the individually branded Weezer and Nine Inch Nails versions, the paid Tap Tap Dance, and the wildly successful sequel, Tap Tap Revenge 2. But a recent survey reveals that they may be more successful than anyone could have guessed, [...]
In case you hadn’t figured it out by now, I like the new iPod shuffle. So much so that I ordered one (in black) the day they were announced.
I bought it online since shipping and engraving are free. I lose the instant gratification of the Apple Store, but I gain the personalization of engraving. (Though [...]
There’s a trusted maxim in the marketing game: cheap razor, expensive blades. It comes from the practice of selling razors like the Mach3 or Fusion for next to nothing, and then selling the disposable blades for said razors at a rather more expensive price. Consumers tend to overlook the long-term price of purchase, and instead [...]
Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG.
Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, with Dell and HP the next most popular choices, at [...]
Apple have recently announced a new field trip scheme, encouraging youngsters to visit their local Apple Store. The aim is to either let children use the hardware and software in the store to create a new project (likely using different iLife packages), or to turn the area into a theater to showcase a movie [...]
For the most part, I find Apple’s marketing messages to be clever, engaging and somewhat accurate. Usually, pretty imagery accompanied by a five to eight word sentence is enough to make me drool and start fumbling around for my wallet to fork over my hard earned cash.
But then there are times where Apple’s wording misses [...]
So Leopard finally launched last Friday at 6pm. It’s great, it’s lame – no matter your stance, it’s here. And in case you were unaware, it’s at least a little better (and dare I say, technically advanced?) than Microsoft’s Vista which hasn’t received the warmest of welcomes since it dropped earlier this year.
In [...]
Putting aside my general feelings about how annoyed I am by the constant noise of ringtones in any public place, Apple is obviously free to offer any type of product they want.
What does it in for me, however, is that Apple is pushing their ringtone product at me when I don’t even own an iPhone.
In [...]
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