Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing to part with my little disposable income in order [...]
Yesterday, Apple introduced new hardware across its desktop offerings, and with one exception, the changes were pretty much hailed and welcomed by all. That one exception received, and continues to receive, fairly harsh criticism from all sides, including from our very own Tom Reestman, who argued that Apple really under-delivered with yesterday’s update to their [...]
When it rains it pours, and the current outlook is calling for torrents of speculation regarding iMac and Mac mini updates from Apple. Just to show how desperate people can be for any shred of “information” regarding Cupertino, let’s look at the latest bit of “news” making the rounds.
Yesterday, Macsimumnews.com published a piece in which [...]
Clearly Apple has shown their affinity for putting software out there for the Windows crowd. To date Apple has produced nearly a half dozen software applications for the Windows platform. These offerings include Quicktime (and the Pro version), iTunes, Software Update, and most recently, Safari. So what is to be Apple’s next [...]
In school, when working on UI development and web applications, I focused greatly on users and how they would interact with the application to accomplish tasks as part of a larger workflow. One of the key things that we have to try to focus on when designing interfaces is to come to a mental model [...]
Clearly there’s an active Developer Community for the Apple platform. I love that my favorite apps are regularly updated – being constantly made better, feature-rich, and all that jazz. But the process of updating some of these apps can be somewhat of a drag at times.
Let’s just put it this way: If [...]
© 2009 The GigaOM Network. Marketing consulting by ACS.
