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Apple Hints at Mac Counterattack on Windows 7

Written on October 15, 2009 by Charles Jade and 13 people have commented

With the release of Windows 7 next week, senior Apple VP Phil Schiller is boldly asserting that it “presents a very good opportunity for us.”
That opportunity will possibly come in a series of ads contrasting Windows with OS X, at least according to Peter Burrows of BusinessWeek. The expected campaign is expected to take Windows [...]

Google and Apple Debate the Meaning of “Rejected”

Written on September 21, 2009 by Charles Jade and 14 people have commented

Apple rejected Google Voice for the iPhone. That’s not what Google says, exactly, except by posting the unredacted response to the FCC on the issue there remains little room for interpretation.
According to Google, none other than Apple Senior VP Phil Schiller told Google Senior VP Alan Eustace “that Apple was rejecting the Google Voice application.” [...]

Phil Schiller Pens Another Missive

Written on August 12, 2009 by Charles Jade and 9 people have commented

Less than a week after sending a letter to Daring Fireball’s John Gruber concerning the application review process at the App Store, Phil Schiller, the senior VP at Apple, is at it again. This time, the recipient of the letter was Panic co-founder Steven Frank.
To recap, Gruber wrote an essay highlighting the failures of the [...]

Phil Schiller vs. Steve Jobs: Comparing Macworld 2009 to August 2007 Special Event

Written on January 08, 2009 by Tom Reestman and 6 people have commented

With Phil Schiller’s Macworld keynote fresh in our minds from only two days ago, I wonder how many Mac fans remember the Special Event of August 2007. In terms of what was discussed they have a lot in common, so it’s worthwhile to review them to see just how Phil did in comparison to a Steve event.
For [...]

Macworld 2009 to Be Apple’s Last

Written on December 16, 2008 by carolyn and 25 people have commented

Today, Apple announced that the upcoming Macworld Expo (Jan. 5-9, 2009) will be the last Apple attends.
On Tuesday, January 6, Phil Schiller will give the opening keynote and, according to Apple, it will be the last keynote given at a Macworld.
Apple says that trade shows have become a “very minor” part of their marketing efforts [...]