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Apple’s Untapped Marketing Tool: Price

Written on September 18, 2009 by Darrell Etherington and 16 people have commented

Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing to part with my little disposable income in order [...]

Windows 7 Takes Pricing Cue From Snow Leopard

Written on September 18, 2009 by Darrell Etherington and 12 people have commented

Snow Leopard is selling like hotcakes. It’s selling  much better than Tiger, and a lot better than Leopard, too. If I had to hazard a guess, I’d say those strong sales numbers had something to do with price. Microsoft appears to think so, too.
For a limited time, Microsoft is offering students the opportunity to grab one [...]

Lack of Netbook, Price Hurting Apple in This Year’s Back-to-School Market

Written on August 19, 2009 by Charles Moore and 53 people have commented

There’s more evidence that Apple is missing the boat on a substantial market opportunity due to its stubborn stonewall of the small, inexpensive netbook phenomenon. Steve Jobs may have expressed his dismissal of the device category last fall, and acting Apple CEO Tim Cook took the same line by contending that the netbook experience suffers [...]

New iPhone Pricing and Availability

Written on June 08, 2009 by Chris Ryan and 20 people have commented

Available today, the iPhone 3G is now available in black at an even lower price of $99.

The new iPhone 3G S is available for pre-order via the online Apple Store in four varieties: 16GB in black or white for $199 and 32GB in black or white for $299. Apple has promised that if you pre-order today, it will be shipped directly to you and you will receive it on June 19th.

The Problem With Variable Pricing

Written on May 29, 2009 by Liam Cassidy and 5 people have commented

How quickly we forget the way things used to be. It was only in early April when Apple introduced variable pricing in the iTunes store, and already we’ve learned to accept that nearly every “popular” song costs $1.29.
If you’re not familiar with the subject, here’s the issue in a single sentence: The Big Four record [...]

Are Apple’s High Laptop Prices Sustainable?

Written on May 13, 2009 by Charles Moore and 8 people have commented

The brushfire popularity of small, inexpensive laptop computers, aka netbooks, shows no sign of losing steam, with a reported growth rate for the category of 80 percent so far in 2009 (vs. a general laptop growth of around 13 percent), putting netbooks on track for sales of around 21 million units this year. Apple consequently [...]

Variable iTunes Pricing Goes Live

Written on April 07, 2009 by Darrell Etherington and 10 people have commented

We warned you that this day was coming (OK we were actually off by one day, but that only means you had more time to buy that coveted All-American Rejects track), and now it’s here: Apple has finally made good on their promise to introduce variable track pricing in the iTunes store. Songs now range [...]

Variable iTunes Pricing to Take Effect On April 7

Written on March 26, 2009 by Darrell Etherington and 4 people have commented

Way back in January, at Macworld 2009 (the last Apple Macworld, remember?), Apple announced a change in the pricing structure for iTunes songs.
The new model, which basically seems to have been a concession to music publishers in order to secure DRM-free tracks, prices individual songs at 69 cents, 99 cents, and $1.29. Currently, all iTunes [...]

Analyst Talks Apple Netbook, iPhones; Has Actual Source for Once

Written on February 19, 2009 by Darrell Etherington and 6 people have commented

Normally, industry analysts are a talkative, confident bunch, but generally speaking, they are like old fisherman, spinning yarns and telling tales that have become exaggerated through constant retelling.
Recent comments by leading Apple analyst Toni Sacconaghi, however, actually came out of discussions with a very good source: Tim Cook, Apple COO and acting head honcho at [...]

Weekly App Store Roundup: Jan. 31, 2009

Written on January 31, 2009 by Olly Farshi and 2 people have commented

Good Saturday and a Happy Weekend to one and all, it’s time to sit down, relax and wrap your big eyes round this week’s App Store Roundup.
This week on TheAppleBlog, we got in there super fast with an in-depth look at iMovie ‘09, iPhoto ‘09 and iWeb ‘09. Of particular note was our very own [...]

The Downward Trend of iPhone Pricing and What it Means for Developers

Written on December 12, 2008 by Foofy and 6 people have commented

If you wait long enough, that app you have your eye on will eventually cost $0.99, or even nothing, depending on how patient you are. A lot of iPhone and iPod touch applications go through a distorted bell curve pricing process, whereby they start off relatively cheap, owing to a “promotional, introductory offer”, then become [...]

Wal-Mart to Sell iPhones

Written on December 08, 2008 by Josh Pigford and 4 people have commented

News broke yesterday that Wal-Mart will indeed be selling Apple’s iPhone, most likely by the end of December. The source of the information is employee training materials, and employees of the U.S.-based retail giant themselves. Wal-Mart is still keeping mum about the news, having made no official statement as of yet.
Early speculation held that the [...]

Official iPhone Tethering Rumored to Cost $30/month

Written on November 13, 2008 by Omar McFarlane and 4 people have commented

A MacBlogz source is claiming that the AT&T’s iPhone tethering their CEO Ralph De La Vega mentioned last week as coming “soon” will roughly add an additional $30 to your plan.
It is rumored to offer a 5GB/month allowance with the expected speeds of “GPRS: 30k – dialup speeds, EDGE: 110k – ISDN speeds, 3G: 1000k [...]

Apple Could Drop iPhone to $99, Destroy Competition

Written on October 27, 2008 by Darrell Etherington and 18 people have commented

Oh those crazy analysts. Always making predictions and playing fast and loose with our emotions. Consider, for instance, the latest tidbit from Needham Research’s Charlie Wolf. According to Wolf, it is well within Apple’s power to offer the 8GB iPhone at the very attractive price point of $99, after contract subsidy.
This would see iPhone pricing [...]

Brick Update: Possible Leaked Photos, Price Points

Written on October 09, 2008 by Darrell Etherington and 8 people have commented

A number of photos of what are supposedly new MacBook and MacBook Pro aluminum cases have begun to surface.
Yesterday, Engadget posted a picture of a MacBook Pro case in keeping with rumors of a new production process.  The photo originated at a Chinese site, which lends credence to the possibility that they are real, since [...]

The REAL Scoop on iPhone 3G Pricing

Written on July 08, 2008 by Brandon Eley and 8 people have commented

After reading some of posts around the ‘Net about iPhone 3G pricing, I started to get worried. As a current iPhone owner and AT&T customer, I was really excited about the price drop. Then I heard from multiple sources that current AT&T customers who are not qualified for an upgrade would have to pay $399 [...]