The New York Times reported yesterday that entertainment super giant Disney is planning to reboot its entire chain of global retail stores as part of a major new strategy and vision inspired and guided by Apple CEO Steve Jobs.
In the current economic climate, most retailers are looking for ways to cut down on spending and [...]
The locations of the first Microsoft Retail Stores have been announced. Microsoft’s foray into brick-and-mortar retail will begin in Scottsdale, Ariz., and Viejo, Calif., CNET News‘ Ina Fried reported in an article yesterday.
Microsoft confirmed it has signed leases for both locations, where it expects to open its retail stores in the fall. Microsoft spokeswoman Kim [...]
Last week Gizmodo published a leaked proposal (32MB PDF) from marketing agency Lippincott detailing plans for Microsoft’s upcoming brick-and-morter retail stores. It makes for mind-numbing reading, running at a mammoth 124 pages of (mostly) brain-freezing execu-speak.
I’m glad I don’t work in Marketing. It’s a troubled, stressful world where there’s no such thing as a “lie” [...]
Microsoft is counting on a turncoat to help jump-start its recently-announced efforts to compete with Apple on the retail store front. Former VP of Apple’s Real Estate department, George Blankenship, has been confirmed as a consultant attached to Microsoft’s retail efforts, which should bear fruit beginning this fall.
Blankenship is responsible for shaping the way Apple [...]
Apple is working hard to remodel 100 of its stores this year, according to a report in USA Today. The work will include creating more room for product displays and Genius Bar customer training.
Ron Johnson, Apple’s senior vice president of retail, explained that new tables would provide room for twice the amount of products to [...]
Taking charge of your own retail distribution is a questionable move even in the best of times, but it looks like Microsoft is bent on opening up another battleground between themselves and Apple, and that’s where they want to do it.
It’s a gutsy move on Microsoft’s part, and it’s hard not to offer up some [...]
As much as it saddens me to admit this, I must say it. I’m not the fanboy I thought I was. Gary Allen has completely shown me up. His devotion for Apple compels him to attend Apple store openings globally. What is this fascination and how does it translate to Apple marketing?
Going through my RSS [...]
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